B2B CRO at Nespresso/Nestlé for 20 years. Hot beverages have no secrets for me. I'm also a watch enthousiast. I lived in France, UK, Switzerland, Canada and Singapore.
agents ? distributors? subsidiary ?
what strategy to apply for a beverage brand in these channels ?
20 years @Nespresso. In France and in Europe. Managed the British sub for 4 years.
