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Clarity

Jared Iverson

United States

Avid advisor of startups and helping entrepreneurs solve the many problems they face. Startup founder. Securities attorney. Capital raiser. Need helping knowing how to divide equity among partners, set up your LLC, C-Corp, or S-Corp? How to get your legal docs in order? How to market and scale your company? As an entrepreneur and former corporate/securities attorney at a large international law firm, I understand firsthand both the legal and business hurdles entrepreneurs face. I've also received excellent press for my past startup, including Forbes, Washington Post, GigaOM, Venturebeat, and many others.

$5.83/min

136

136 Calls

75 Reviews

31 minutes
Avg. call

Marketing Customer Acquisition Start-ups Startup Consulting Startup Law Capital Raising Growth Strategies Legal Advice Securities Law Revenue & Profit Growth

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Capital Raising

I founded Nova Azul, an international venture capital group based in Brazil. I founded Healthfundr.com, an online marketplace that connects investors to the best health startups. I've raised capital for my own company and assisted other companies in raising capital. I've reviewed hundreds of pitches and created dozens myself.

http://www.healthfundr.com

Growing Your Business. Failing, Getting Up, Succeeding.

"Success is stumbling from failure to failure with no loss of enthusiasm.” Winston Churchill. I've failed and I've succeeded. I understand deeply the crazy ride of entrepreneurship. If you find yourself at a low point, failing, or struggling with the fear of failure, I'll provide perspective, encouragement, and actionable tactics you can start applying now. Remember, “Only those who dare to fail greatly can ever achieve greatly.” John F. Kennedy.

We can talk about where your business is currently, where you'd like it to be, and specific steps you can take to get there. I'll lend an experienced and empathetic ear and respond with actionable advice.

Online Marketing, Sales Funnels, Customer Acquisition

I understand how hard it can be to attract new clients. I've helped dozens of small firms and startups improve their marketing and user acquisition strategies. We can review your current marketing techniques and discuss other methods for gaining traction with customer acquisition.

Managing a Remote Team

I manage a distributed team across the world. I can show you the best tactics and specific software tools for engaging your remote team effectively and maintaining accountability.

Startup Law - Equity Splits, Founder Issues, LLCs, C-Corps

I'm a securities and corporate attorney with experience navigating the legal hurdles of forming and running a startup, equity splits among partners, raising capital, drafting vesting agreements, advisor agreements, partnership contracts, independent contractor agreements, etc. I've setup companies in foreign countries and understand the complexities of both U.S. based and international business.

Answers 7
Reviews 75

Answers

Jared Iverson answered

Where to incorporate a new software as a service busines?

I'll keep try to keep this answer brief, but there are several factors and nuances that can be discussed in more depth. Where you decide to incorporate partly depends on what your future goals are with your company. Companies that plan to seek venture capital or go public typically choose Delaware as the state of incorporation, and usually choose a C-Corp. Delaware has a very well developed body of law surrounding corporate governance and that provides comfort and more certainty to future VC investors. If you're not planning to seek VC money any time soon, an LLC is a smart decision because of the tax benefits it can provide to you as the owner.

It sounds like you want to grow your company on your own without outside financing. If that's the case, I would recommend forming your LLC in California. Regarding California vs. Delaware, one benefit to forming your LLC in California is that you can avoid paying a registered agent fee which can cost anywhere from $100-200 a year. If you plan to seek venture capital down the road, you can reincorporate in Delaware.

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Incorporation

Corporate Law

Legal Advice

Jared Iverson answered

How do I know if a developer is good?

You've received good advice. I'd just add one thing. We recently interviewed dozens of developers. After narrowing it down to a handful of individuals that had personalities and resumes we liked, we paid a developer friend of ours a few hundred bucks to interview the developers and thoroughly vet them from a technical standpoint. It was well worth the money to have someone more technically skilled than us contribute to our due diligence on the candidates.

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Developers

App Development

Software Development

Jared Iverson answered

What is a business owner to do when one of his employees has been alleged of a crime and the media has publicized the business and employee name?

I know this situation well. It can be awful. You have to take strong and immediate action to show that you or your company haven't been complicit in the alleged crime or that your company didn't attempt to hide or cover up anything. You said the allegations are likely false. Without knowing the facts it's difficult to say, but you have the tough decision of whether you distance yourself from the employee, which is likely the right thing to do for your company. You want to stay out of the media and hope it passes soon. This means being silent at appropriate times, but speaking up when necessary to clear your name. I'd be happy to hop on a call and discuss if you're still dealing with this problem.

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Legal Advice

Public relations

Jared Iverson answered

What are the qualities of a good fundraiser?

A good fundraiser is a good networker. They're able to charismatically convey the vision of your organization to potential donors/investors. You should sense a lot of charisma and energy in your interviews with a potential fundraisers. A good fundraiser must also have an impeccable reputation for honesty and transparency so your company's reputation isn't tarnished. The person should a strong, extensive existing network among individuals who would make ideal candidates as donors/investors for your enterprise. Finally, the best fundraisers are usually the founder/CEO of the company raising funds since they should be unmatched in their passion for the entity they're raising funds for. I'm happy to hop on a call if I can help any further.

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Fundraising

Crowdfunding

Non-profits

Jared Iverson answered

Is it a good idea to raise funds through crowdsource with an animation of explanation video showing how the platform works?

If I'm understanding your question correctly, you're asking if it's a good idea to use a video to explain to potential crowdsourced investors how your platform works? The answer is yes. Video content is an excellent medium for conveying a succinct, compelling message in a crowdfunding campaign. However, the quality of the video must be good so you don't convey mediocrity. No video is better than a poorly made video. I'm happy to hop on a call if you'd like further guidance.

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Crowdfunding

Jared Iverson answered

Can an investor send you an e-mail canceling a Subscription Agreement agreement after they have already signed?

The technical legal answer is unless your subscription agreement or convertible note allowed for some type of rescission right, a contract was formed when he executed the subscription doc that generally can't be unilaterally rescinded.

From a business and relationship standpoint, you may want to allow him to rescind anyway. As an entrepreneur myself who's raised outside capital for my own company and helped other companies raise capital, I've learned you don't want investors on your cap table that aren't advocates of your company, or who may cause problems or take too much of your time. This is somewhat unique since he already holds a convertible note and has money in your company whether he converts or not. You have to determine what effect enforcing the contract will have on his relationship with your company and whether it will do more damage than good. Have you tried having a meeting or call with him to talk through and understand his concerns?

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Legal Advice

angel investing

Angel Investor

Jared Iverson answered

Should I start a consulting service in a large city, or should I stay in a medium sized city?

Because of the nature of your consulting business (web development) you have the advantage of being able to effectively offer your services remotely. I think more important than deciding between a large or small city, is finding a city where you would enjoy living and building a network. Is there a city where you have a critical mass of friends, family, potential business partners? Is there a city you'd simply be happier in because it fits your lifestyle, whether it's access to outdoors or city living?

Do you have a more specific market segment you'd like as your clients? Do you want to service just tech startups? Health tech startups? Larger companies? Unless you plan to really narrow down into a specific niche, like consulting just for the aerospace industry where the companies are usually found in a specific city or region, web development offers you a lot of geographic flexibility. More and more companies like Automatic or Zapier have completely remote teams and the trend towards that is only accelerating.

Choose a city where you'll be happiest and most likely to be able to participate in the lifestyle the city provides. Not only will you be more productive if you're happy, you'll have more opportunities to grow your network organically by meeting friends through your hobbies or social activities that then turn into clients.

I'd caution against being overly analytical or coldly rational when making this decision. Follow your gut. Choose a city you'd love to live in and grow a business in. I know wildly wealthy and successful entrepreneurs in cities both small and large.

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Consulting

Corporate Relocation

Startups

Reviews

Jared was very helpful with our questions on how to set up the business / IP / equity. Gave us practical advice on how to build the solution + the confidence we needed.

Ava Dobreva Source: Clarity

I consider myself to be fairly experienced and savvy with startups and Jared was able to provide guidance and value above and beyond some "standard startup advice". He was very direct and concise and every minute was valuable. A great mix of legal info + business info. I'll definitely reach back out when I have future questions. Thanks Jared!

Matthew Kaliara Source: Clarity

Jared had great insights and valuable tips for setting up a startup.

Ned Ormond Source: Clarity

Jared was extremely helpful even in the short duration of our call. I'm sure it will not be our last call. We covered some extremely critical topics and he provided clarity and direction. One major take away, "what gets measured gets improved."

James Khatiblou Source: Clarity

Excellent advice on how to approach and prioritize my steps in a complex startup idea.
Very useful legal advice as well. will be calling back again soon.

ilan cohen Source: Clarity

Jared is excellent. His is very knowledgeable and professional. I highly recommend him for questions about fund raising.

Ben McFarlin Source: Clarity

Jared was super helpful - very smart with a common sense approach to his advising that helped us get clarity around a few different entity structure setup options we were evaluating.

Tim Hargis Source: Clarity

Difficult questions answered in layman's terms, devoid of judgment. This was my 2nd call, will certainly have more.

Jackson Haskell Source: Clarity

I had great with Jared. He was very knowledgeable and provided a crystal clear answer to my questions. Thanks!

Joe Cohen Source: Clarity

Smart, clear thinker. Will call again for startup guidance.

David Harrison Source: Clarity

Jared was extremely helpful and broke things down in detail - just what I needed to hear. Even went the extra mile and sent me a document to explain a particular question I had.

Akash Amalean Source: Clarity

Member since April 2013