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Expertise

$4.17/min

Using "Jobs to Be Done" to Build and Market Better Products

(19)

Created 5 years ago in Product & Design / Product Management

"Jobs to Be Done" is an emerging process for understanding your customers and product opportunities through a methodology first coined by Harvard Business School Professor Clayton Christensen.

I've used the methodology to better understand new users for products as well as why people churn from your product to another. I've also taught a dozens of people how to do these high value interviews and can you teach you as well.

I can arm you with the basics for an interview script and an overview of how to take action on what you find for your product, marketing, and sales teams. I can also point you to great resources to learn more and go much deeper.

Jason Evanish

Austin, TX
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Throughout my career I've helped build customer-driven companies using the principles of Lean, Customer Development & Jobs to Be Done. I'm now applying them at GetLighthouse.com, an app to help you be a great people manager. I can help most if you're a SaaS business and have product development process or analytics questions. If you have leadership and management questions, I can also help due to my own experience and research for Get Lighthouse.

4.9

Reviews (27)

Had a great call with Jason specific to product management. He used the time extremely well, gave me a ton of useful, actionable advice in a short period of time, and I look forward to speaking with him again.

Source: Clarity Anne Vickman Jan 12, 2020

Great call, very focused and actionable feedback. Jason is helping me build the entire cust dev process from the ground up. A few calls in each phase will really help us stay focused and eliminate the early mistakes.

Source: Clarity John Paul Narowski (CF) Jul 11, 2018

Great content and gave me a lot of clarity on my direction.

Source: Clarity John Paul Narowski Apr 22, 2018

Great insights from Jason on laying the foundations for 1-1s with a new remote team.

Source: Clarity Rob Barr Feb 22, 2018

Jason thoughtfully reviewed my challenge and provided the insights and validation that I was looking for. I appreciate the questions he asked to better understand the situation before jumping in with advice, and I won’t hesitate in contacting him again in the future.

Source: Clarity Ryo Chiba Dec 7, 2017

Jason knows the Customer Development game inside and out. He offered a fresh perspective that I can immediately take action on.

I'll be calling him again as I advance my startup. Thanks Jason!

Source: Clarity Eric Conley Mar 26, 2017

Jason was incredibly helpful. He provided me with a ton of useful information to guide me in the right direction and help me get started. I will absolutely be reaching out to Jason again.

Source: Clarity Andrew Shilon Feb 20, 2017

Amazing insights, well worth your time.

Source: Clarity Kareem Mayan Mar 3, 2016

Great call, Jason gave me specific and actionable information to help me move more efficiently with my current tasks. Was surprised and fortunate to also receive feedback which I wasn't expecting that I found very beneficial. I would recommend to read into his thorough blog first to find relevant information for your inquiry which can be referenced during the call and looked at after to compliment your chat with him. http://jasonevanish.com/

Source: Clarity Brad Katronis Jan 19, 2015

Jason was very hands on and helped guide me in the right direction in our customer development efforts. I absolutely recommend scheduling a call with Jason, especially if you are in the early phase of your startup and have questions about interviewing people.

Source: Clarity Ondrej Prostrednik Dec 10, 2014