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Clarity

Erik Bullen

Boston

I specialize in working with startups to:

1. Envision, design, create and commercialize business', experiences, products, and services

2. Define and execute sales, marketing, product, and operational strategies

3. Build and lead great teams

4. Build strong customer relationships and experiences

5. Pitching and Fundraising

6. Coaching founders and executives

Things to know about me:

1/ The entrepreneurial bug bit me as employee #1 at a startup while going to university.

2/ I have a diverse set of experiences that shape my expertise and opinions including 1) roles as founder, executive, consultant, board member, and investor 2) functions in strategy, innovation, operations, sales, marketing, product, engineering, and customer success 3) working with organizations of all sizes and stages, from pre-seed startups to multi-billion dollar brands, and within a range of industries in the U.S., Europe, and Asia 4) and living at the intersection of tech, strategy, and design.

3/ My specialties include building and scaling SaaS, e-commerce, and mobile companies (B2B, B2B, D2C); product strategy, design, and development; sales, marketing, and operations; culture and organization; innovation in theory and practice; fundraising; pitching; storytelling.

4/ Major causes where I spend time and money: 1) eradicating cancer 2) improving children's education 3) supporting veterans 4) saving the environment 5) fixing politics.

5/ I'm an avid cyclist and fitness enthusiast.

6/ I'm working on my most important startup - my 5-year-old daughter - and aspire to be the world's greatest dad and husband.

$2.50/min

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Start-ups Product Management Product Strategy Product Development SaaS Digital Media E-commerce Cloud Computing Innovation Management Product Innovation

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Advice on Funding

Fundamentally, fundraising is selling, and there is an art and science to investor development just as there is to customer development. I've been on both sides of the table - raising and investing - and specialize in helping early-stage startups with their pitch, storytelling, and fundraising strategies with proven techniques from years of experience to more effectively convince investors to fund your business. Best way to get started? Book a pitch review for real-time feedback and coaching.

Product Market Fit

I have strong expertise in product/market fit, working in the business strategy, product strategy, development, and go-to-market realms throughout my career with startups in a variety of industries (mostly software, some hardware) as well as corporate innovation initiatives. I believe in applying design thinking as well as other frameworks and techniques. How do you figure out what customers want? I can help you with this question.

Customer Success

Customers come first. Customer success is a company value and mindset, an organizing principle, and a system of people, processes, and tools. All functions including marketing, sales, account management, customer success, and support need to be tightly interlinked. I led a large customer success organization at Brightcove, set up new teams directly, and advised many startups on the topic. I can give you guidance on strategy, onboarding, retention, organization, processes, and KPIs.

Venting Frustration

When starting a business, some mountains will seem impossible to climb, some days will be dark, and some things will inevitably go wrong. When they do, you as the leader, need to continue to show confidence and conviction to everyone around you, including your team and investors. But who can you talk to? As a coach, about half my time is spent with founders listening, being a sounding board, and helping to think through tough issues. I will be there for you when you need it the most.

Mindset Coaching

A lot of factors influence your mindset, which ultimately manifests itself in your performance and those around you. As a founder, you will have to hustle and you will have to work hard, but you also need to keep harmony of mind, body, and spirit. I found a happy balance after many years of experimenting. Whether you need help finding blindspots, breaking bad - and starting good - habits, figuring out how to prioritize, or looking for a more sustainable approach to your work, I can help.

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Member since November 2014