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Clarity

Elia Morling

Linköping, Sweden

I am currently working with business, marketing, and product development with five startups in Stockholm, Linköping, Malmö and Berlin. My main expertise is digital marketing; using growth hacking and tribal marketing. I have experience working with major advertising networks such as Lowe, Grey and Publicis and global brands such as ABB, Volvo, Nokia, and Ericsson. I combine the latest in technology, behavioral science, psychology and marketing to help build contagious products that spread by themselves. I blog at http://tribaling.com.

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Business Development Growth Hacking Digital Marketing Startups Social Media Marketing Lean Startups Product Development Product Marketing Growth Strategies

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Tribal Marketing

Helping startups build a strong tribe centered around their product, as well as attract external tribes that gather around other passions. I use my Tribaling Model Canvas for this work.

Growth Hacking

I help startups build an engine of growth, using scalable, repeatable, and cost efficient growth hacks.

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Elia Morling answered

In Marketing, How do I find the "niche" that will drive people to my product, the "animal" within?

The best way to think about "a niche" is a tribe that gathers around a specific interest. Tribes make superior target groups, because they describe how we relate to other people, and also how information spreads. If your target group is a tribe, they share lots in common that you can use to your advantage:
1) They gather in specific places. Benefit: You can find and target them efficiently
2) They speak a common language. Benefit: You can communicate natively
3) They listen to tribal influencers. Benefit: You can partner with tribal influencers
4) They attend recurring events. Benefit: You can create, sponsor, or attend these events
5) They enjoy sharing similar stories. Benefit: You can create content that they will love
6) They are already courted by other brands. Benefit: You can partner with these brands
7) They share common beliefs, values and world view. Benefit: You can be extremely relevant
8) They are share a passion or interest. Benefit: You can connect through emotions

I recommend further reading:
1) How to research tribes, using The Tribal Map
http://tribaling.com/blog/2013/06/17/find-your-way-across-the-tribal-web-with-a-map/
2) How to do Tribal Marketing in social media
http://tribaling.com/blog/2013/07/17/tribal-marketing-in-social-media/
3) Understanding the 7Cs of Tribal Influence
http://tribaling.com/blog/2013/08/27/the-7cs-of-tribal-influence/

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Elia Morling answered

Increase the revenue of group of companies from 10% to 35% at least by end of this year?

For any company to have a decent shot, they will most likely need a total reset. Everything they have been doing so far needs to be re-assessed based on it's ability to be measurable, scalable, and effective in terms of attaining growth. They will need: training, coaching, new mindset, skills, tools, and routines. And on top of that a zeal and passion.

Forget any assurance. If someone gives it to you, it's most likely bogus. That's why I said "decent shot". Doing this for one established company alone is difficult, for 100 something extra-ordinary. Whoever does it will probably need to re-invent themselves in the process, and find a way to scale themselves as Growth Hacking as a Service.

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Member since August 2013