If you're given a chance to drive a group of companies say 100 IT companies (different entity -not under the same umbrella). (revenue between 1mil USD to 25 mil USD) with average growth at 10% year on year.
What will you do to drive each of this companies to achieve their growth at least 35% by end of this year?
Based on your expertise or your organization capacity, if i am requesting your help to do this. What can you do? and what is the assurance that you can give to me.
First let me start by saying that is impossible to guarantee any certain percentage in growth.
Growth hacking is about viability, not traditional marketing alone if at all (depending on your GHacker)
When it comes to growth hacking, the GHacker is responsible to helping tweak all parts of the business from pricingn to management styles, product/service development ( is not about what your market hears, but what makes them truly want to share your culture, product, and their rxperience with their friends) and once you have them as paying customers what's their K factor (conversion rate of their fellow friends).
The "magic" of GH is that it embeds virability into your products making it not only enticing to share but easy and rewarding. GH is about unthinking traditional marketing with a low budget, measurable conversion and fun approach to gaining new customers and their friends. Is not about simply increasing a budget and exposing everywhere.
If you would like to brainstorm and evaluate your clients' situation better give me a call :)
Fellow Growth Hackers,
-what else would you add?
I don't want to assume and answer with ideas (the way traditional marketers would do) but I'm sure we all have something to add :)
So you want one professional outsider to drive the revenue of 100 different non-affiliated entities? That would at first seem ridiculous. The only people even tracking the growth of 100 unaffiliated companies are fund managers - not advisors. The only other groups with a vested interest in that many unaffiliated companies are industry associations.
But since we're spitballing lets assume that each of the 100 stated companies has an average of 12.5M in revenue and 50 employees (for a round number) - so you you're talking about a population of 5,000 people. And they are from unrelated companies so they don't share the same work culture or even leadership.
So basically you're talking about the nature of the human condition with a sample group of 5,000 people and wondering what drives human beings to be able to reach exponential growth (10-35% within 8.5 months assuming there are no hockey stick growth start-ups in there to blow the curve). And you're wondering what a consultant would "do" and what assurance you get. The answer is... nothing. This isn't a consulting issue. It's a training issue.
When you're talking about 5,000 people with roughly 50 different CEOs and or business owners the only way to even reach them is through training (online or in person). No single advisor can cover that much ground in that amount of time and a large consulting firm would just manage the situation through spreadsheets and quantitative research with some freshly minted MBA working with you (mobile phone in one hand and a fire extinguisher in the other) after a Partner in the firm sold you the goods .
So you represent an industry association and need corporate training that can help your members move margin - and quickly - in order that you can stay relevant to the membership, keep the dues coming in and the overhead paid and be able to fulfill the mission that the members have trusted you with as their industry representative. Got it.
Invest in the training of these companies but train only their executive leadership - as the head so goes the body. And invest in training in and around the realignment of belief, mindset and human achievement. And ensure that these senior executives get beyond "knowing" and get through to understanding so they can go back to their companies fundamentally changed in who they have been being in relationship to their own goals and can lead thusly, empowering their management teams to have the personal breakthroughs necessary to power their respective divisions through to breakthrough growth . Again - as the head goes - so goes the body.
Do this NOW and by the end of the year you'll have leading indicators to success but unless the economy miraculously spikes by 20% or more you more than likely won't have the growth you're looking for for your members. That growth will likely take another year of reinforcement of the stated training principles along with measured, accountable sales and marketing efforts that are driven from the mindset - so reset expectations. It would take a solid year past your target of the end of this year but it is do-able. Anything is possible. That's my belief.
Insofar as "assurance" no one can ensure or assure that they'll even wake up tomorrow morning (that's why insurance exists). Life is tenuous and subject to unannounced change - and people hate change, btw - which is why these things take time.
I hope that was helpful.
John
For any company to have a decent shot, they will most likely need a total reset. Everything they have been doing so far needs to be re-assessed based on it's ability to be measurable, scalable, and effective in terms of attaining growth. They will need: training, coaching, new mindset, skills, tools, and routines. And on top of that a zeal and passion.
Forget any assurance. If someone gives it to you, it's most likely bogus. That's why I said "decent shot". Doing this for one established company alone is difficult, for 100 something extra-ordinary. Whoever does it will probably need to re-invent themselves in the process, and find a way to scale themselves as Growth Hacking as a Service.
