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Clarity

Chris Johnson

Kennewick, WA

Runs the site: https://theprocessof.com/

Sold Simplifilm in 2018, and Flowtility in 2015.

Focused on creating, building and adapting processes in all of their forms. Trying to dial in so we all have the correct dose of detail in all the things that we do.

Happy to help you.

$4.17/min

5 Calls

4 Reviews

32 minutes
Avg. call

Business Development Marketing Strategy Video Production Operations Management Sales Process Sales Operations Account Management CRM software

Call me to talk about

Process Driven Sales

Your clients just come to you? And you do a one-off custom proposal for EVERYTHING? Whaaaa?

Ouch.

Let's get that sorted out and let's get YOU on the right path to having true process-driven sales.

You will:

- Never hem and haw over pricing issues.
- End boom and bust.
- Always have the work you want.
- Have the balance you want.

Best of all, with process-driven sales, a big part of your business works "automatically."

Running Client Jobs

Are your client jobs running well?

Here's how you can tell:

When ALMOST ALL of your clients REFER YOU OUT out of selfish motivation - because they want to hook their buddies up?

That's what good service and good management means.

Let's get your business to that point.

Answers 7
Reviews 4

Answers

Chris Johnson answered

Where are the best resources for learning account management?

It depends on where you're starting. I'd start with New Sales Simplified by Mike Weinberg. It's a great primer that teaches what's "possible" in places like this.

Then, I'd really try to get with client selection and balance activities between Salmon and Whales.

You want to find people that can grow, are in healthy categories, and that may take more effort to get the initial sale, but will have bigger opportunities once you're there.

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Account Management

Key Account Development

Client Relationship Building

Chris Johnson answered

How do you target new business owners before they have acquired a location, or purchased their signage?

These are top of funnel leads, and I think we go and get them as they are beginning the process of thinking of moving.

I would:

- Seek out a moving company for B2b moves.
-Seek to network with attorneys to see if you can gget them leads.
-Taget (ads wise) on Facebook familiar phrases for top-of-funnel work.

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Marketing Strategy

Email Marketing

Social Media Marketing

Chris Johnson answered

Starting a video production company with one partner, need advice on the equity split.

First, I answer a lot of "what can go wrong' here:

http://mixergy.com/interviews/chris-johnson-simplifilm/

Second, make sure someone has the right to remove someone else at a pre-negotiated fee and term.
Also, reach out - happy to talk.

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Business Development

Video Production

Equity Research

Chris Johnson answered

starting an ad agency and looking to hire overseas to outsource work. Should I be concerned that my clients will be poached ?

Generally, if you're not adding obvious value with:
-better processes.
-better accountability
-better results...

Well, then you DESERVE to have your clients poached by a highly committed, high-value provider.

So, it's not "just selling" it's delivering the full package. Value. Results. Care.

Do that, and then outsource as you can.

And vet EVERY provider.

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Business Strategy

Business Development

Digital Marketing

Chris Johnson answered

Experts: should you place your Clarity.fm Widget prominently on your Blog/Website rather than your direct phone number?

I generally want to collect more information before giving either.

On a blog: content marketing is about building desire by demonstrating world class expertise.

So, let's do that FIRST. Let's not just throw our business card out like a Realtor at a Chamber of Commerce Happy Hour. Let's apply some discretion and really work hard to get our contact information in the hands of people that REALLY want us.

Blog Post--->Email List--->Application

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Clarity

Marketing Strategy

Startup Consulting

Chris Johnson answered

Is it possible to only get taxed once while investing personal funds into your LLC?

Seems that we'd need further details to answer this question.

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Tax

Startups

Business Development

Chris Johnson answered

What are some of the best PBX phone apps/system for sales and for marketing? IE Grasshopper versus Twilio, for small business and startups.

Depends on how into the weeds you want to be, what your regulatory requirements are.

Close.Com works as a really good "all in one" CRM. I love a lot about the way that it works and it tracks calls.

I'm currently using Nutshell which works really well, with a couple of caveats (not texting) well.

For email, nothing beats ActiveCampaign for features, and ConvertKit for creating inside the platform.

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Marketing Strategy

Online Marketing

Email Marketing

Reviews

Wow! Chris nailed it! I could immediately tell that he's "been there and done that" and he jam-packed our call with tons of value, insight and advice that is EXACTLY what I was looking for. In just a few minutes he gave me clarity into exactly where I have been struggling and what I need to do to move forward successfully. He also shared some helpful resources and highlighted several key areas to focus on. This will be the first of many calls with Chris!

Tim Parkin Source: Clarity

I had a great call with Chris. He got right to the point, spoke clearly and efficiently. He was able to give me initial direction, explain the process, and give some examples.

Eldar Ganiev Source: Clarity

Chris understood my situation instantly and gave me helpful realistic ideas together with thoughts on the implementation of them in a time frame. It was a very practical call and inspiring at the same time. Just what I needed. Thank you

Chris Wisdom Source: Clarity

Chris just helped me prepare for a very important proposal for one of my favorite clients. I outlined the project for him and he answered my very specific questions about communication and pricing. Chris had excellent "top-level" strategy advice. I feel a lot more equipped to move forward with the proposal and deliver an amazing product. Through our discussion, I also picked up very valuable insights about the psychology of being a successful service provider. Thanks again, Chris!

Johnny Shryock Source: Clarity

Member since November 2013