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Clarity

Cooper Marcus

San Francisco, California

Currently Senior Product Manager for APIs and Platform features. Formerly lead platform-related Business Development at New Relic. San Francisco native. Expertise in Biz Dev, Platforms, Integrations, API Ecosystems, Partnership Agreements, Startup Partnering, etc.

$4.17/min

26 Calls

21 Reviews

27 minutes
Avg. call

Marketplaces Online Marketing Marketing Strategy SaaS Business Strategy New Business Development Product Marketing Integration Partnerships APIs

Call me to talk about

Integrations, Partnerships, Business Development

For a few years I've focused on integrations, partnerships, and marketing/distribution through app marketplaces. I'd be happy to help you with any of these topics!

Answers 3
Reviews 21

Answers

Cooper Marcus answered

How can I make a million dollars?

Go to work at an mid-stage, venture-backed startup where:
* You get lots of options ("lots" being relative to the stage of the company and the % of ownership you'd get at other companies of a similar stage and risk - "lots" can be difficult to determine ; )
* The business is executing well
* Much of the risk has been removed, but this isn't well-understood by the market in general (this is part of why you'll get "lots" of options rather than "very few" options)
* The company is running roughly at break-even, or could be if it dialed-back hiring/marketing a bit
* The company is within a few years of going public

Then, work like crazy, make the place a huge success, and ask for additional options as often as you reasonably can.

Ideally you'll end up with enough options that you'll have $1M soon after IPO.

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Business Strategy

Generating Revenue

Personal Finance

Cooper Marcus answered

What's the best resource for drafting a contract between a SaaS company and its clients?

I've heard great things about https://www.upcounsel.com - I haven't used them personally, but they went through the same startup incubator that I did (AngelPad in SF) and the other AngelPad firms that use them have recommended them highly.

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SaaS - Enterprise & SMB B2B

Legal

SaaS

Cooper Marcus answered

When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?

Focus on the more difficult side of the marketplace.

For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk).

You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)

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Start-ups

Marketplaces

Online Marketplace

Reviews

Cooper was extremely knowledgeable across a wide range of topics, a font of valuable, tangible examples and frameworks. He's a terrific thought partner. Highly recommend.

James Moran Source: Clarity

Cooper really knew what he was talking about, saved me a ton of time.

Hugh Seaton Source: Clarity

Great knowledge about marketplaces and to-the-point advice regarding our strategy - thanks!

Stefan Debois Source: Clarity

Great and to-the-point feedback!!

Michael Rubin Source: Clarity

Cooper has a very specialized domain expertise that is hard to find anywhere else in the world. I really hope he writes a book one day.
If you plan on doing any integrations, you NEED to talk with Cooper. He'll definitely help you be much more strategic about your integration plans.

Sedarius Tekara Perrotta Source: Clarity

Amazing call! Cooper really helped us figure if an API fit into our growth strategy and what where the pros/ cons.

Oisin O'Connor Source: Clarity

Cooper was incredibly insightful. I came away with valuable answers that really helped me hone in on the problems that my company is trying to solve.

Marat Stary Source: Clarity

Cooper makes every minute of the conversation valuable. Highly recommend him to anyone doing Business Development.

Christian Erburu Source: Clarity

Cooper was immensely helpful, he literally helped me shape product marketing strategy. Can't say enough how thankful I am.

Boris Krstovic Source: Clarity

Cooper was very personable and took the time to first hear all the details about ChurnBee and then he started with great advice. He clearly demonstrates an extensive knowledge in the field and has already added measurable value to my startup.

David Srbu Source: Clarity

It is a pleasure to write a recommendation for Cooper. If you look up "entreprenuer" in the dictionary, there should be a picture of Cooper along with the synonyms: creative, passionate, progressive and intelligent.

Cooper was a pleasure to work with and a reliable business partner. I recommend him wholeheartedly!

Dennis Burns Source: LinkedIn

Member since April 2012