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Cody Littlewood

Miami, FL

I've built a couple companies. Built even more things for the web. Worked for large startup investors around the globe. Wrote corporate digital strategy. Wrote a book on innovating like a startup for corporations.
codelitt.com
incoin.io
keepupdated.co

$1.67/min

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Lean startup Startups Digital Strategy Product Development Open Source Software Digital Media Open Innovation Research Product Innovation Innovation Consulting

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How to Innovate Like a Startup Inside a Corporation

I've written internal innovation strategy for large Fortune 500s, founded several startups, worked with corporate politics, and seen what works and what doesn't.

Answers 2
Reviews 9

Answers

Cody Littlewood answered

What are some really creative ways to market a bar & grill?

When marketing, especially in the digital arena, you want to make sure that your posts and efforts are providing value to the user. User first, yourself far second.

Your communications can provide monetary value or entertainment value. Those two are a good start for a bar and grill.

1. Giveaways are easy for you to do and they'll drive much more engagement.
2. Hidden messages in your posts that give them a secret discount passphrase.
3. Photos of your current customers having a blast. (Make sure to tag them and engage them!
4. Photo contests submitted by users of your place or food.
5. Your delicious food pics!
6. Short clips of cool processes (a bartender making a flaming Dr. Pepper for example)

There are no shortage of ideas or ways you can engage people. You have a lot going for you.

Some inspiration:
https://instagram.com/chilis
https://instagram.com/californiapizzakitchen/
https://instagram.com/themeltingpot/

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Cody Littlewood answered

Is it normal for an Angel investment to consist of a loan note repayable at exit in exchange for equity?

Is it a convertible note? It sounds like it is. Convertible notes are structured as loans with the intention of converting to equity. If so this is very common in early stage investments.

It's a much more simple, cheap, and fast way to raise money than traditional ways. Especially in very early-stage startups, valuation is really just some number. Most angel investors are investing in a team and idea -- _maybe_ an MVP. It's very difficult to put a valuation on any of these things that's accurate. A convertible note defers the valuation of the company until later rounds when things have been proved out more.

What you should know?

The two most important things to understand in general are the conversion valuation cap and the conversion discount. Often just referred to as the cap and the discount respectively. There is probably also warrant coverage in there to be aware of.

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Reviews

For almost 7 month, since I started working with Cody, our professional relation has evolve into a mentor type of relation. Cody's unique talent and vision of new marketing trends and Internet behavior is something that you don't learn in a classroom. With patience Cody trained me into a relevant marketing executive. He is one of the best persons i had the pleasure of working for, always puts his team first and is never shy of reprehending when is necessary. Under Cody's direction, our team achieved almost a 60% conversion rate, a valuable asset in today's tech industry. With out a doubt i recommend Cody for any marketing manager position.

Alan Taveras Source: LinkedIn

Cody consulted for my company on digital and web strategy for marketing several of my products and services online and I have to say that he was one of the most helpful, knowledgeable people I’ve ever worked with in his field. As an entrepreneur who is not very tech-savvy, I have dealt with many internet marketing “experts” who either make you feel stupid, or talk in such technical terms that you have no idea what’s going on. Cody, on the other hand, was curious and easy to talk to. He got straight to the point of what I needed to know and the simplest and easiest steps to accomplish my goal. When I didn’t understand something, he was upbeat and patient in explaining it to me. And he armed my marketing team with a wealth of resources so that they could continue to expand their understanding and apply what they learned well after our consulting ended.

Cody is clearly an expert at all things digital and web related. What truly stands out, however, is his great attitude and his ability to take very complicated concepts and break them down so that practically anyone could implement them. Cody makes marketing yourself or your products and services online not only simple, but fun. He will be an invaluable asset to any business that is lucky (or smart) enough to hire him.

Gigi Sage Source: LinkedIn

My job at Liquid Designers requires me to work with the CEO and senior staff to structure the organization, define roles and responsibilities as well as to make recommendations for staffing positions and processes. It is under these circumstances that I have the honor to work with Cody. I have quickly come to recognize that his talent and vision far exceeds his years. I am continually amazed at his abilities and knowledge. He has a firm grasp on marketing principles as well as design and development. When I started with the organization Cody was the Marketing Manager. However, as I started working to refine the organizational structure I determined that there needed to be a senior level position that would oversee all the company's communication and marketing initiatives. I had no hesitation at all in recommending Cody to the position of Chief Communications Officer as he daily exhibits all the qualities, organizational skills and talents necessary to fill this weighty role. If I were to start a company there is no doubt in my mind that Cody would be on my senior staff. In my estimation with Cody's drive, determination and mindset that he can only grow and improve with time and will be a strong asset to any company large or small.

Cristóbal José Prieto Iñárritu Source: LinkedIn

Cody has a broad understanding of the marketing challenges (both online and offline) and brings innovative ideas for marketing startups. He is able to articulate his vision of product launch to sales, marketing and technology teams to drive cross functional alignment. He is an absolute asset to any organization, look forward to working with him again.

Pooja Khanna Source: LinkedIn

My experience with Cody as a student has been positive. He has approached the public relations industry and material with enthusiasm and has the ability to comprehend course concepts and apply them to papers, quizzes, exams and final group projects. He displays strong written and verbal communication skills and has demonstrated that each assignment is serious and approaches each as an opportunity to build his skills and better understand key principles.

Equally impressive has been Cody’s ability to communicate both among peers and with his professors. Cody participated in a real-world client project to research, plan and implement a strategy to improve their public awareness and image. His role was that of a team leader and he took the initiative to secure the project and managed the client relations for the project. During the course and the final project, he gained knowledge and applied his creative skills to create press releases, implement media relations strategies, build and present a press kit, and manage a client’s expectations through the project.

On a more practical level, Cody is a mature student with a proven record of independence. His work ethic is very sound and I personally appreciated Cody’s contributions to the USU Public Relations program.

Troy Oldham Source: LinkedIn

Cody is a phenomenal Head of PR. He is an extremely hard worker, always focused on the task at hand. Cody is dedicated, diligent and doesn't stop until the job is done. As Head of PR, he remains highly self-motivated, driven and he pushes himself to attain new levels of accomplishment, regardless of the task. I highly recommend Cody for any job position and company that is lucky enough to have him.

Michelle Carrega Source: LinkedIn

Working under Cody has been a pleasure. Not only is he an organized and hardworking employee, but also an excellent leader. He comes up with creative and poignant strategies and skillfully delegates tasks, recognizing the strengths of his colleagues and utilizing them to the company's full advantage.

Michelle Abtahi Source: LinkedIn

Cody is great to work with, he is nothing but a true professional. I know when he assigns a task that I can come back to him with any questions and he is willing to help get the job done.
Cody has a passion for the Green Movement that only highlights is enthusiasm for PR.

Chace Merritt Source: LinkedIn

Cody,
has been very proactive and committed with his work as PR of the company.
He takes initiative and provide useful input to his colleagues. He has wonderful and creative ideas that help us to reach out with our audience.
It is a pleasure to have him on the team.

Pablo Carrega Source: LinkedIn

Member since February 2015