Brian Wong is the 29-year-old co-founder and CEO of Kiip. Kiip was acquired in 2019. Kiip (pronounced “keep”) was a mobile consumer engagement platform that advertises in “moments” in 10,000 apps. Kiip is credited with the creation of “moments marketing”, which involves brands marketing to consumers in the right timing and mindset, based on their mobile behaviors. The company was backed by over $40mm in capital from Verizon Ventures, American Express Ventures, US Cellular, Interpublic Group, North Atlantic Capital, Hummer Winblad, Relay Ventures, True Ventures, and others. Kiip’s top customers were mainly consumer brands which included Kellogg’s, Kraft, McDonald’s, Amazon, ExxonMobil, CVS, Target, and many more.
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