Founder @InPublicBeta. Ex-CEO / Founder @WooThemes. New Dad. Ex-Rockstar.
The WooThemes brand has always been our strongest asset and our branding helped us forge a reputation that fuelled insane organic growth. Heck - I even managed to (successfully) brand myself as "Adii Rockstar" for a couple of years.
70% of the WooThemes team (29-strong today) is scattered around the globe and works remotely. It's fair to say that I've experienced all of the challenges, negatives & the benefits of having a remote team.
I love strategy and this has mostly been my primary contribution to WooThemes over the years.
I've made way too many mistakes about this over the years and it's taken me at least 5 of those to figure out any kind of personal balance.