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Clarity

Kevin Hillstrom

Greater Seattle Area

President of MineThatData, a consultancy that helps CEOs understand the relationship between Customers and Marketing, across all channels. Former Vice President at Nordstrom, former marketer at Eddie Bauer and Lands' End. More than 100 clients since founding MineThatData in 2007.

$6.67/min

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Analytics

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Omnichannel Analytics

I have more than twenty-five years of analytics experience, including stints as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Analytics Manager at Lands' End. I've worked with more than 100 CEOs/CFOs/CMOs since founding my own consultancy in 2007. I help Executives understand how Customers interact with Channels, Merchandise, and Marketing. In a typical catalog-centric project, I can generate $1,000,000 of annual, incremental profit for an average $100,000,000 business. With a quarter century of analytics expertise, I can help you with your customer insight challenges.

http://blog.minethatdata.com

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I have known Kevin for many years, as a colleague before working together at Nordstrom, then as a colleague from another division within Nordstrom, and as my boss at Nordstrom. We have both been multi-channel marketing all of that time.

Kevin is a superior database marketer. He has an uncanny ability with statistics, having a background as a modeler. Most importantly, though, Kevin understands how to use the data, and search within the data to gain actionable insights that will drive sales, particularly within a multi-channel environment.

Above all this, Kevin is a very effective communicator.

Kevin is that very rare person who combines all of these traits:
• Get the data
• Understand the data
• Communicate his findings.
• Use the data to drive business.
• Understands the multi-channel environment.

Neal Cohen Source: LinkedIn

Member since July 2013