Brand Advisor: Advise brands on establishing key points of difference, product and service development, artificial intelligence, brand storytelling, consumer insights and segmentation, customer journey and experience mapping, content management, agile marketing, digital and social media, public relations, maximizing sales, etc.
Experience advising startups to $59 billion brands. Launched more than 100 national consumer products. My programs generated 5%-100% sales increases for clients and prevented or limited damage from crises.
Experience:
Executive VP & Brand Strategist, blr further. Helped drive 31% average annual revenue growth for this healthcare ad agency that represented $550 million to $4.1 billion brands.
Founder & CEO, Digital Evolution Media. Grew this company from a startup, and made a profitable exit, after providing popular digital content for FOX Sports, MSN, Yardbarker and Bleacher Report.
SVP & Partner, Luckie & Company. Grew the PR division of this ad agency from a small department to a nationally-ranked operation representing startups to $59 billion brands. I generated a 22% average annual revenue growth during my time with the firm.
Expertise: Advertising, agile marketing, always-on marketing, artificial intelligence, brand storytelling, branding, consumer insights, content management processes, corporate communications, crisis prevention and response, customer journey and experience mapping, customer lifecycle, digital and social media, internal communications, issues management, litigation communications, marketing automation, marketing strategy, media relations, product development, public relations, reputation management and customer segmentation.
Industry experience: Apparel, consumer packaged goods, healthcare, home and garden, hotels, restaurants and retail.
Brand experience: Airborne Immune Support Supplements, Bellin Health, BJC HealthCare, Blue Cross, Bayer Advanced, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, M-D Building Products, Security Health Plan, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.
Launched more than 100 national consumer products. My programs generated 5%-100% sales increases for clients and prevented or limited damage from crises.
Certificate: Machine Learning for Business, Google Cloud, Dec. 2019
Certificate: Digital Marketing Strategies: Data, Automation, AI & Analytics.
Northwestern University’s Kellogg School of Management, Evanston, Illinois. Nov. 2019
No. 1 ranked marketing program. U.S. News News & World Report, 2019
Executive Education: AI, deeplearning.ai, Palo Alto, Calif.
Graduate: Northwestern (M.S) and Maryland (B.A).
