Brand Advisor: Advise brands on establishing key points of difference, product and service development, artificial intelligence, brand storytelling, consumer insights and segmentation, customer journey and experience mapping, content management, agile marketing, digital and social media, public relations, maximizing sales, etc.
Experience advising startups to $59 billion brands. Launched more than 100 national consumer products. My programs generated 5%-100% sales increases for clients and prevented or limited damage from crises.
Founder & CEO, Trouncem. Creating a brand innovation technology company that combines data, strategy, AI and MarTech to achieve client business goals.
Executive VP & Brand Strategist, blr further. Helped drive 31% average annual revenue growth for this healthcare ad agency that represented $550 million to $4.1 billion brands.
Founder & CEO, Digital Evolution Media. Grew this company from a startup, and made a profitable exit, after providing popular digital content for FOX Sports, MSN, Yardbarker and Bleacher Report.
SVP & Partner, Luckie & Company. Grew the PR division of this ad agency from a small department to a nationally- ranked operation representing startups to $59 billion brands. I generated 22% average annual revenue growth during my time with the firm.
Expertise: Advertising, agile marketing, always-on marketing, artificial intelligence, brand storytelling, branding, consumer insights, content management processes, corporate communications, crisis prevention and response, customer journey and experience mapping, customer lifecycle, digital and social media, internal communications, issues management, litigation communications, marketing automation, marketing strategy, media relations, product development, public relations, reputation management and customer segmentation.
Industry experience: Apparel, consumer packaged goods, healthcare, home and garden, hotels, restaurants and retail.
Brand experience: Promoted and protected startups to $59 billion brands, such as Airborne Immune Support Supplements, Alabama Tourism, American Cast Iron Pipe Company, Balch & Bingham, Bellin Health and its Green Bay Packers sponsorship, BJC HealthCare, Blue Cross Blue Shield of Alabama, Books-A-Million, Bayer lawn and garden products, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s Home Decor, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, M-D Building Products, Motion Industries, Outdoor Alabama, Russell Athletics Golf Apparel, Security Health Plan, Southern Research, Sta-Green Fertilizers, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.
Specialized Training & Education
Certificate: Machine Learning for Business Professionals, Google Cloud, Redmond & Bellevue, Wash., Dec. 2019
Taught by Valentine Fontama, Global Lead, AI and Machine Learning Practice, Lak Lakshmanan, Global Head of Data Analytics and AI Solutions and Carolyn Ujcic, Manager, Machine Learning Strategic Cloud Engineers at Google Cloud. Expertise in advances in machine learning, how to label data, train and evaluate models, avoiding bias, ML use cases, how be successful at ML, how to acquire and govern data and how to create a culture of innovation.
Executive Education Certificate: Digital Marketing Strategies: Data, Automation, AI & Analytics. Nov. 2019 Northwestern University’s Kellogg School of Management, Evanston, Illinois.
No. 1 ranked marketing program by U.S. News News & World Report, 2019. Taught by Mohan Sawhney, Ph.D., Chair of Technology and Director of the Center for Research in Technology & Innovation at Northwestern’s Kellogg School. He’s also an advisor to Microsoft, Google, Facebook and Salesforce. Expertise in social data mining, customer experience mapping, segmentation techniques, behavioral marketing, customer journey mapping, content management, content hubs, brand storytelling, always-on marketing, agile marketing, marketing attribution and automation, experimentation, and AI applications.
Executive education: Artificial Intelligence, deeplearning.ai. Palo Alto, Calif. Nov. 2019 Taught by AI pioneer and Stanford University computer science professor Andrew Ng, who led Google’s AI research team. Expertise in building AI projects in companies, working with AI teams, machine learning and data science workflows, the AI transformation process, etc., to dramatically improve business operations and achieve business goals with a high return on investment.
Northwestern University, M.S. Broadcast Journalism. University of Maryland, B.A. Speech Communications