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Bill DAlessandro E-Commerce Pro. CEO @ Elements Brands.

Charlotte, NC
I started with one product and have grown to 150+ products across 9 brands. Heavily focused on e-commerce and automation. In addition to launching our own brands, we acquire other e-commerce companies and scale them to the next level by focusing on digital marketing (Adwords/FB/Insta/email) and business automation. I love to teach people how to stop working IN their business and start working ON their business. I can help with product sourcing, team building, and digital marketing questions for those wanting to create branded products (private label and contract manufacturing). I have experience outsourced fulfillment, customer service, production, marketing, and more. I also can help you with a deep dive into your financial statements to pull out…
  • Reviews 37
  • Answers 4

Incredibly knowledgeable and super helpful. Highly recommend speaking to Bill if you have e-commerce or business acquisition questions.

Source: Clarity Jacob Forbis Aug 5, 2022

As anticipated, solid and actionable advice from Bill, highly appreciated and will try to get ahold of him again whenever possible!

Source: Clarity Angelo Sorbello Jul 11, 2022

Nicest guy ever. Great advice. Super easy to talk to. Thanks Bill!

Source: Clarity Scott Schirmer Aug 6, 2021

Bill is super knowledgable and helped a ton. Thanks so much Bill!

Source: Clarity Jeff Wenberg May 30, 2019

Bill is super helpful, knowledgable and wastes no time giving you actionable answers to your questions. Would definitely call again.

Source: Clarity Sam Diacos May 8, 2019

Great session! Highly recommend touching base with Bill if you are moving into the e-commerce space or already established! Also had some great insights on buying businesses.

Source: Clarity Dane Alexander Aug 29, 2018

Bill is awesome, and once again helped clarifiy some sticking points for evaluating my business. Thanks Bill!

Source: Clarity Jeff Wenberg Aug 17, 2018

Bill is super knowledgeable. He gave me succinct no bullshit advice for every subject in business/e-commerce. Being a top bloke was just a cherry on top. Will definitely be calling again (multiple times) - thanks again Bill!

Source: Clarity Leeroy Khattar Aug 7, 2018

Excellent advise - he provided so much valuable information in a quick 30 min time frame. can't wait until the next call

Source: Clarity Jaya Patel Mar 13, 2018

Bill helped me get clear on assessing the data for a new business idea. He really helped me put it all in perspective and make sense of what I was really looking at. Bill also gave me some clear action steps to move the project forward. Thanks for everything Bill!

Source: Clarity Jeff Wenberg Nov 28, 2017
Bill DAlessandro, E-Commerce Pro. CEO @ Elements Brands. answered:

If you're looking to build a service like Xero that imports users bank transactions and balances, you've got a few options.

Xero uses Yodlee on the back end to power their bank feeds. As I understand it, it's rather old school and often errors out, but supports a huge range of banks through scrapers, private APIs, and all kinds of proprietary technology.

You can also check out Plaid - you can think of them as the modern version of Yodlee. They support a more limited number of banks, but have an excellent API and SDK, and I believe are much more affordably priced than Yodlee.

Bill DAlessandro, E-Commerce Pro. CEO @ Elements Brands. answered:

My best guess is that you'd get it close to wholesale price, which is anywhere between 30% and 50% off retail price in the electronics industry.

You'll need a sales tax license number to prove you're a business rather than an individual.

Pricing requirements will depend on the manufacturer. Some will have a "MAP Policy", which stands for Minimum Advertised Price, that dictates the price you advertise on your website. Note that "advertise" and "sell for" are not the same thing - that's why you see some sites that say "add to cart to see the price" - they're circumventing a MAP policy. Unless they make you sign a MAP Policy though, you should be free to advertise and sell at whatever price you want.

Bill DAlessandro, E-Commerce Pro. CEO @ Elements Brands. answered:

Honestly, you're going to have a hard time getting any company to do a run this small. The main reason is that setup costs to configure and turn on their machines are going to be so high that your unit cost per box will be $10-$20.

Custom cardboard doesn't really start to make sense until 500-1000 units, and even then the economies of scale don't kick in until ~5000 or so.

Your best bet would be to think about stickers. With 2-4 well placed and full color stickers, you can make a stock brown (or white) cardboard box look pretty custom. Checkout Uline to see what boxes they offer, and try to think about what stickers you could add to make them your own.

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