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Clarity

Anna Gurina

Germany

Anna is an empathetic and hands-on leader passionate about helping others grow and succeed. With over 15 years of experience in business development, strategic partnerships, and customer success, she has empowered teams and driven growth for international tech companies.
She has led sales and customer success teams, partner and sales programs, and strategic operations, with a strong background in data management, SaaS, and collaboration tools. Anna has extensive experience in market entry strategies, go-to-market execution, and scaling partner networks, particularly in EMEA and the American market. As a mentor, she is passionate about empowering startups and emerging leaders to navigate business challenges and achieve strategic goals.

Expertise
• Business Development & Go-to-Market Strategy
• Sales & Lead Generation
• Strategic Partnerships & Ecosystem Building
• Scalable Partner Programs: Resellers, Referral / Affiliate, Technology / ISV partnerships, Service partnerships
• Leadership & Team Development
• CRM & Customer Success Strategy
• International Market Expansion
• Customer Success & Professional Services

$1.00/min

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Business Development New Business Development SaaS Sales SaaS - Enterprise & SMB B2B Strategic Partnerships Operations Management Sales Process Partnership Development Partnerships Channel Partners

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Customer Success & Retention

I help businesses achieve high net and gross retention by implementing effective customer engagement strategies. I drove 105% Net Retention and 97% Gross Retention through strategic engagement across High, Low, and Tech Touch segments.
Struggling with customer retention? Let’s work on a strategy that keeps your clients coming back!

Partner Program Design & Enablement

I specialize in designing and launching successful partner programs, including reseller, referral, ISV, GSI, and services partnerships. At Wrike, I increased first-year department profits by 35% through optimized reseller margins and launched a referral/affiliate program that enhanced partner performance. I also delivered a 70% growth in the sales pipeline by developing onboarding and enablement programs and increased partner satisfaction by streamlining operations with a digital partner relationship management system.
Looking to create a high-impact partner program? Let’s discuss how we can achieve that together!

Business Development, Sales & Market Expansion | SaaS-Enterprise Software, SMB

I can help you craft and execute a winning go-to-market strategy, driving revenue growth and entering new markets. With 15+ years of experience in global B2B tech and SaaS, I’ve led initiatives that delivered a 100% increase in the sales pipeline, 130-150% YoY revenue growth and secured Top-50 accounts representing 20% of ARR.
If you’re looking to grow your business or penetrate new markets, let’s talk!

Strategic Partnerships & Alliances

Building impactful global partnerships is my specialty. I’ve driven 160% YoY revenue growth for ISV and Alliance partners through strategic co-selling and account mapping. I also launched programs on AWS and GCP marketplaces, securing $2M in ARR within the first year.
Need help creating or optimizing your partnership strategy? Reach out, and let’s make it happen!

Referral & Affiliate Program Design

I can help you design and launch successful referral and affiliate programs that drive revenue growth and enhance partner engagement. At Wrike, I increased first-year department profits by 35% by launching a strategic referral/affiliate program and optimizing reseller margins. These programs not only boosted partner satisfaction but also contributed significantly to the overall sales pipeline.
Interested in building or optimizing your referral program? Let’s discuss how we can create a program that works for you!

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Member since February 2025