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Clarity

Andres Acosta

Bogota, Colombia

15+ years leading AI/data transformations, generating $12M+ ROI and scaling teams across LATAM/global markets. Domain Expertise: Advertising (media and journey attribution, audience optimization, creative AI, media and creatives cross attribution, customer data science).

Core strengths include strategic AI roadmaps aligning innovation with revenue/cost targets; Precision Marketing, Customer Segmentation and Audience Models driving 30%+ ROI lifts; P&L ownership delivering multimillion-dollar revenue. Impact: Launched $600K LATAM vertical in 6 months; deployed 300+ Marketing Mix Models for Nestlé, BMW, SANOFI; cut analytics costs by 70% via AI automation; built enterprise AI roadmaps for Fortune 500 clients.

$2.00/min

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Customer Acquisition Advertising Marketing Strategy Big Data Branding Customer Retention Business Strategy Data Science Data Analysis Artificial Intelligence

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AI for Branding

💡 Use AI to Enhance Branding, Creative Effectiveness & Market Positioning

I help businesses leverage AI-driven insights to optimize branding strategies, ensuring higher brand recall, engagement, and market differentiation. With 15+ years of experience in AI, analytics, and brand measurement, I have worked with global brands like Nestlé, Amazon, and BMW, using AI to refine brand positioning, creative performance, and audience targeting.

🔹 What I Offer:
📊 AI-Powered Brand Health Tracking – Measure and optimize brand perception with AI analytics.
🎯 Creative Effectiveness Measurement – Identify the impact of branding efforts across channels.
🤖 Generative AI for Branding – Use AI to create and optimize high-performing branded content.
📈 AI-Driven Consumer Insights – Understand how audiences perceive your brand in real time.
🚀 Predictive Branding Analytics – Forecast the impact of brand investments and messaging.

🔹 Who I’ve Helped:
Developed AI-powered Creative Measurement Suite, optimizing branding investments for global enterprises.
Used AI-driven audience analytics to refine brand positioning and increase engagement.
Built machine learning models for brand lift measurement, improving media efficiency.
Worked with Fortune 500 companies to implement AI-powered brand performance tracking.
💬 Book a session if you need:
✔️ AI-driven branding & creative effectiveness insights
✔️ Predictive analytics for brand perception & audience engagement
✔️ AI-powered strategies to optimize branding investments

Marketing Attribution and Media Effectiveness

I specialize in Marketing Attribution, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA) with over 15 years of experience leading analytics for global brands. My expertise ensures that marketing budgets are optimized for maximum ROI, media efficiency, and customer impact.

What I Offer:
📊 Marketing Mix Modeling (MMM) – Identify which channels drive the highest return.
🎯 Multi-Touch Attribution (MTA) – Track how customers interact with different touchpoints.
💡 Incrementality & Causal Modeling – Prove what truly works beyond last-click attribution.
📈 AI-Driven Media Optimization – Use machine learning to maximize campaign impact.

Who I've Helped:
I’ve worked with global brands like Nestlé, BMW, Amazon, and Rocket Companies to optimize their marketing spend, saving millions in wasted ad budgets while improving performance.

💬 Book a call if you want to:
✔️ Improve media efficiency and reduce wasteful spend
✔️ Align attribution models with business goals
✔️ Implement advanced AI-driven attribution techniques

Marketing AI Strategy & Monetization

I help businesses unlock the true value of AI by designing scalable, profitable AI strategies that drive growth, efficiency, and competitive differentiation. With 15+ years of experience in AI, analytics, and business strategy, I’ve led multi-million-dollar AI initiatives that transformed marketing, customer intelligence, and decision-making for global brands like Nestlé, Amazon, and BMW.

🔹 What I Offer:
📊 AI Strategy & Business Impact – Align AI initiatives with tangible business outcomes.
🚀 AI Monetization & Revenue Growth – Identify new revenue streams from AI-powered products.
🤖 AI for Marketing & Customer Insights – Use AI to optimize marketing ROI & audience targeting.
📈 AI Governance & Compliance – Implement responsible, explainable AI frameworks.
🔍 AI-Driven Decision Making – Build predictive models that enhance business intelligence.
🏆 C-Suite Alignment & AI Adoption – Secure executive buy-in & drive organizational change.

🔹 Who I’ve Helped:
Developed AI-based High-Value Audience Models, increasing marketing ROI.
Built AI-powered attribution models, optimizing advertising investments.
Implemented AI-driven automation, reducing operational costs by 30%+.
Designed Responsible AI frameworks for ethical and compliant AI adoption.
💬 Book a session if you need:
✔️ A clear AI roadmap aligned with your business goals.
✔️ Guidance on how to monetize AI-driven insights & automation.
✔️ Expertise on AI implementation, governance, and strategy execution.

AI for Customer Insights

💡 Leverage AI to Understand, Predict & Engage Your Customers

I help businesses unlock deep customer insights using AI, machine learning, and advanced analytics. With over 15 years of experience in AI-driven customer analytics, I’ve led initiatives for global brands like Nestlé, Amazon, and BMW to enhance customer segmentation, personalization, and engagement strategies.

🔹 What I Offer:
📊 Customer Segmentation & Behavioral Insights – Use AI to identify high-value customers and predict their behaviors.
🎯 AI-Powered Lead Scoring – Prioritize the most promising leads with predictive analytics.
🤖 Personalization & Recommendation Systems – Increase engagement with AI-driven personalization.
📈 Churn Prediction & Customer Retention – Reduce customer attrition with data-driven interventions.
🚀 AI-Driven Customer Experience (CX) Optimization – Improve satisfaction and loyalty using AI insights.

🔹 Who I’ve Helped:
Developed AI-powered customer segmentation models that improved targeting and increased ROI.
Built predictive churn models, reducing customer attrition by 15-20% for enterprise clients.
Implemented AI-driven recommendation engines, increasing conversion rates by 20-30%.
Optimized lead scoring with machine learning, improving sales conversion rates.
💬 Book a session if you need:
✔️ AI-driven customer segmentation & targeting
✔️ Predictive modeling for customer retention & churn
✔️ AI-powered personalization strategies

AI for High Value Audiences

💡 Use AI to Identify, Target & Convert High-Value Customers

I help businesses leverage AI-driven audience modeling to identify, engage, and convert high-value customers with precision marketing strategies. With 15+ years of experience in AI, analytics, and audience intelligence, I’ve developed AI-powered High-Value Audience models for global brands like Nestlé, Amazon, and BMW, increasing campaign ROI and customer lifetime value (CLV).

🔹 What I Offer:
📊 AI-Powered High-Value Audience Segmentation – Identify your most profitable customers.
🎯 Predictive Customer Targeting – Use machine learning to forecast high-value conversions.
📈 AI-Driven Personalization – Deliver hyper-targeted marketing campaigns with higher engagement.
🤖 Precision Marketing & Media Optimization – Optimize media spend by focusing on the right audience.
🚀 Customer Lifetime Value (CLV) Prediction – Maximize retention and revenue from key customers.

🔹 Who I’ve Helped:
Pioneered High-Value Audience Modeling in LATAM, generating $600,000 in revenue in six months.
Developed AI-driven customer segmentation to optimize audience targeting for leading brands.
Implemented machine learning models for predictive customer engagement, improving conversion rates by 20-30%.
Integrated AI in marketing analytics, increasing efficiency in audience selection and budget allocation.
💬 Book a session if you need:
✔️ AI-driven audience segmentation & targeting
✔️ Predictive modeling for customer engagement & CLV
✔️ AI-powered precision marketing & personalization

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Member since January 2025