Marketing Attribution and Media Effectiveness

Created 2 months ago in Sales & Marketing / Advertising

I specialize in Marketing Attribution, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA) with over 15 years of experience leading analytics for global brands. My expertise ensures that marketing budgets are optimized for maximum ROI, media efficiency, and customer impact.

What I Offer:
📊 Marketing Mix Modeling (MMM) – Identify which channels drive the highest return.
🎯 Multi-Touch Attribution (MTA) – Track how customers interact with different touchpoints.
💡 Incrementality & Causal Modeling – Prove what truly works beyond last-click attribution.
📈 AI-Driven Media Optimization – Use machine learning to maximize campaign impact.

Who I've Helped:
I’ve worked with global brands like Nestlé, BMW, Amazon, and Rocket Companies to optimize their marketing spend, saving millions in wasted ad budgets while improving performance.

💬 Book a call if you want to:
✔️ Improve media efficiency and reduce wasteful spend
✔️ Align attribution models with business goals
✔️ Implement advanced AI-driven attribution techniques