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Clarity

Ana Silva

Miami, FL

I have a deep understanding of social media and corporate communications. I have been involved in both small and multinational companies. Some strengths: planning and management of internal communication; strategy and management of social networks. I was a university professor of Corporate Communications for 2 years. I would love to guide you with the right advice! I speak both English and Spanish.

$1.00/min

Ana donates to Pencils of Promise ($41.61)

1 Call

1 Review

44 minutes
Avg. call

Digital Marketing Social Media Social Media Marketing Online Marketing Community Management Marketing Communications Marketing Strategy Newsletters Strategic Communications Internal Communications

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Startup Corporate Identity and Communication Plan

My thesis was about Apple's corporate identity, and that was about 15 years ago. I always studied and applied theory about branding, corporate identity, design, communication plan and action, and its impact on business. It's very important to make good decisions during startup period, so you create solid pillars.

Social Media Calendar

Although I've been involved with digital projects for more than a decade, I started working specifically with social media strategy for small and big companies 4 years ago. "Social media" was just starting, so I've seen it grow and I perfectly understand its logic and its little secrets. The monthly calendars are an important part of the process for achieving digital communication's success and strong public engagement. The process should include the strategy (short and long term) with a monthly analysis and calendar.

Answers 2
Reviews 1

Answers

Ana Silva answered

How can I balance time between my kids and startup?

Hi! I've been looking after my kids since they were born, and have been working in my own company since that time. It's so great that you feel so positive amazed about your son and so engaged with your new company, there are both such a high-minded state. I think it's very important to have in mind that in most cases, the important thing is not the amount of time spent (your son or your company) , but the quality of time. Many times, time management and planning is the solution to those fears. Also, enjoy every single moment is directly related to the life balance needed to succeed both as a parent and as a businessman / woman. Please don't hesitate to express yourself or ask for help in planning or advise! Best! Ana

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Career Management

Startups

Entrepreneurship

Ana Silva answered

Does a high quality explainer video generate higher customer conversions than a low quality explainer video?

Hi there! In my experience, the conversion rate is not a direct result from the quality of the video, but from the target you are pursuing. Some targets and products need, on the contrary, a lower quality video, which impacts in emotion from an "easy going" perspective. I think you will have the best demonstration not in external examples, but on your own experience. You can try both, but with very little investment, to measure the impact the quality has in your specific target, before going in a further planning. What it really matters for sure, always, is the emotions you appeal and the direct call to action to generate the conversion. Of course, it all depends on the product /service you are dealing with, and the target to whom you direct to. I hope I was clear in my point of view. I remain available for any questions you should have. Cheers!

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Video Marketing

Marketing Strategy

Social Media Marketing

Reviews

Ana was extremely insightful and helpful!

Lilian Bazell Source: Clarity

Member since September 2014