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Clarity

Ana Silva

Miami, FL. USA

Spanish & English consultant. I can guide you with your strategy AND with the actual actions to take.
Topics: corporate communications, marketing, digital interaction, branding, social media.
I have a degree in Corporate communications and 15+ experience with startups and multinational companies.

$1.00/min

Ana donates to charity: water ($0.00)

2 Calls

1 Review

41 minutes
Avg. call

Digital Marketing Social Media Social Media Marketing Online Marketing Community Management Marketing Communications Marketing Strategy Strategic Communications Internal Communications

Call me to talk about

Startup Corporate Identity and Communication Plan

My thesis was about Apple's corporate identity, and that was about 15 years ago. I always studied and applied theory about branding, corporate identity, design, communication plan and action, and its impact on business. It's very important to make good decisions during startup period, so you create solid pillars.

Social Media Calendar

Although I've been involved with digital projects for more than a decade, I started working specifically with social media strategy for small and big companies 4 years ago. "Social media" was just starting, so I've seen it grow and I perfectly understand its logic and its little secrets. The monthly calendars are an important part of the process for achieving digital communication's success and strong public engagement. The process should include the strategy (short and long term) with a monthly analysis and calendar.

Facebook Ads

I have more than 10 years of experience and use Facebook ads on a constant basis. I would like to guide you to optimize your budget and get to the audience you are looking for.

Digital Marketing

I have a deep knowledge of the channels and contents to use in digital marketing.
I can advise about the strategy or any of the areas related to digital marketing and social media.

Cómo Posicionar La Marca Y Ganar Mercado en Estados Unidos

Soy Latina, Hispana. Comprendo perfectamente la filosofía y personalidad latina, la forma de afrontar los negocios. También conozco el mercado americano y mi objetivo es asesorar para encarar la estrategia de marketing que acompañe los objetivos comerciales, así como ayudar a encontrar los obstáculos en los canales, que estén bloqueando el crecimiento

Answers 6
Reviews 1

Answers

Ana Silva answered

How can I balance time between my kids and startup?

Hi! I've been looking after my kids since they were born, and have been working in my own company since that time. It's so great that you feel so positive amazed about your son and so engaged with your new company, there are both such a high-minded state. I think it's very important to have in mind that in most cases, the important thing is not the amount of time spent (your son or your company) , but the quality of time. Many times, time management and planning is the solution to those fears. Also, enjoy every single moment is directly related to the life balance needed to succeed both as a parent and as a businessman / woman. Please don't hesitate to express yourself or ask for help in planning or advise! Best! Ana

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Career Management

Startups

Entrepreneurship

Ana Silva answered

Does a high quality explainer video generate higher customer conversions than a low quality explainer video?

Hi there! In my experience, the conversion rate is not a direct result from the quality of the video, but from the target you are pursuing. Some targets and products need, on the contrary, a lower quality video, which impacts in emotion from an "easy going" perspective. I think you will have the best demonstration not in external examples, but on your own experience. You can try both, but with very little investment, to measure the impact the quality has in your specific target, before going in a further planning. What it really matters for sure, always, is the emotions you appeal and the direct call to action to generate the conversion. Of course, it all depends on the product /service you are dealing with, and the target to whom you direct to. I hope I was clear in my point of view. I remain available for any questions you should have. Cheers!

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Video Marketing

Marketing Strategy

Social Media Marketing

Ana Silva answered

What is the best way to capture and track referrals directed from a landing page?

If you are going with a very low budget, I would go with coupons as identifiers.
Ana

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Online Marketing

New Business Development

Ana Silva answered

Do you think businesses would benefit from an online course that teaches Spanish for business & insight on the Latin American customer in US?

No, I don’t think that’s a good idea. I DO believe it’s a great niche you are referring to, but I would go with other type of solution / product. The options you mention have too many huge competitors and I don’t think they would have a differentiation value.
I would be super glad to discuss it with a phone call. I am sure I can guide you (in whatever language you prefer: English or Spanish). Best!
Ana

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Spanish-speaking

Conversational Spanish

Foreign Languages

Ana Silva answered

What is your best advice for Facebook marketing?

celreating custom and lookalike audiences.
Using tracking methods
Maintain 1 constant campaign and others specific (such as leadgen, depending on the business you want to market).
I hope I can guide you with more specific details through a call! :-) Ana

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Growth Strategies

Facebook Marketing

Facebook

Ana Silva answered

How can we improve inbound marketing in a niche market?

Lead generation and ppc strategies should work, even for a B2B. You have people in Business, and they are decision makers, so they still use devices as people. It’s a matter of identifying the correct people.
On the other vertical I would concentrate in other tools, specially designed for business (depending on geographic area and industry).
I could guide you for your specific needs through a call.
Best,
Ana

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Content Marketing

Inbound Marketing

Niche Marketing

Reviews

Ana was extremely insightful and helpful!

Lilian Bazell Source: Clarity

Member since September 2014