Question
We're offering B2B services in a niche market that has very low search volume. Therefore SEO strategy & PPC weren't effective. Right now, we're heavily depending on Facebook Group & Linkedin Group to promote our contents (articles & ebooks). However, the traffic isn't good enough. Can you give some advice to overcome this situation?
Answer
Lead generation and ppc strategies should work, even for a B2B. You have people in Business, and they are decision makers, so they still use devices as people. It’s a matter of identifying the correct people.
On the other vertical I would concentrate in other tools, specially designed for business (depending on geographic area and industry).
I could guide you for your specific needs through a call.
Best,
Ana
