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Clarity

Richard Taylor

British Columbia, Canada

British-Canadian entrepreneur with a passion for branding. Founder & CEO at Hiilite - a dynamic BC-based studio. Founder & CMO at Factori. - Founder & Producer at INTERZONE. Former Director & Brand Manager at the Canadian Cloud Council. Judge at Summit International Awards. Founder of Digital Okanagan. Co-founder of multiple startups. Formerly w/ McCann Erikson, Gyro & Cadence Design Systems. 23 years in branding, marketing. & design.

$5.00/min

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Brand Strategy Marketing Communications Advertising Marketing Strategy Personal Branding Brand development Information Architecture Web Marketing Non-profits Branding & Identity

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Branding Your Business, Product, Services or Yourself.

Branding has been my passion for all of my 20+ year career in marketing. In the last 5 years I have focussed almost exclusively on branding initiatives with clients including the British Columbia Innovation Council, the Department of Justice Canada and the Canadian Cloud Council. My branding work with property developers has led to awards from the Canadian Home Builder's Association. My belief is that branding sets the foundation on which all other marketing and a large part of operations are built. And we all want to be building on solid foundations - right?

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Reviews 9

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I often recommend RT Strategy for branding, marketing and strategic communications services. My experience working with RT Strategy with my own consultancy, and also with a non-profit organization exceeded my expectations related to quality website/ communication materials and tremendous value for money. I look forward to working with Richard again soon!

Shannan Schimmelmann, MBA Source: LinkedIn

If you go to Richards website http://www.rtstrategy.ca you get a feel for what Richard is all about, he takes work seriously in a non serous way. Every company needs that person, to take the day to day drab and turn it around and find light and ROI.

Scott Davis Source: LinkedIn

Richard has helped me both personally and professionally since I moved to Kelowna 3 years ago and in this time he has been a great colleague and a fantastic friend.

He has played a large part in helping me develop my career since being in Kelowna and has given me very valuable advice along the way.

Richard is very good at looking at the bigger picture and striving for success and I wish him all the best in his further endeavors.

Joanna Hamilton Source: LinkedIn

Though I cannot support or endorse my time at the Centre for Arts and Technology - Richard IS on top of his game. Down to earth, hard working, and able to cut through bullshit like a hot knife through butter.

I feel like anybody can learn marketing terms, and pretend like they know how to target demographics and say all the right things etc. etc. etc. But there's a few people out there that just 'get it'. It involves a plethora of skills outside what you'd typically write on a resume (because they're abstract, and it's nigh impossible to be concise about abstract concepts) ... Richard has those skills.

I don't know him all too well, but he never stops moving and his name keeps popping up in my professional life. If you don't hire him, he'll create opportunity elsewhere.

Cheers,
N-

Nick Salisbury Source: LinkedIn

While attending Centre for Arts and Technology I studied internet marketing under Richard. His upbeat attitude and ways of making learning fun and enjoyable created an exceptional environment that was both interesting and engaging. The knowledge gained from his teachings I feel have been invaluable to the success of my career and I still use many of the principles taught, today. I recommend Richard to any who are seeking a knowledgeable, easy going person who can relate marketing to them in terms they will fully understand.

Brad Groat Source: LinkedIn

Efficient, reliable and got the job done. Simple as that. Richard was extremely easy to work with always kept a level head. He had a great work ethic and always delivered on schedule. He was a valued member of the team and I would not hesitate in working with Richard again.

Victoria de la Roch Source: LinkedIn

Back in 2004, Richard Taylor was one of my instructors at the Centre for Arts and Technology. The course was Internet Marketing. He is a good teacher for the same reason hockey players sometimes make great coaches: they’ve lived (and been successful) in the game.

James Shaw Source: LinkedIn

Richard brought a new level of expertise in digital media to the team at MacLean Group. His wisdom, experience and knowledge all became significant assets. Hire him or I will!

Brian McKenzie Source: LinkedIn

Richard is great to work with. Gives you the one-on-one time to get to know the product and help you through the stages of development.

Justin Giesbrecht Source: LinkedIn

Member since March 2014