Ami Shah Co-Founder & CEO, Peekapak

Ami provided some very good insights based on her experiences. Looking forward to talking again when she has availability.

I've worked with Ami both in CPG and B2B technology companies, and her diverse marketing skill set has impressed me time and time again. She's strong strategically as well as from an execution perspective, and works tirelessly to achieve results. I have no doubt that she'll be successful in her new entrepreneurial venture.

I've had the pleasure of working with Ami and Peekapak through our investment in the company. She's bright, creative and hard working, travelling extensively over the period I've known her to gather input from North American educators, children, parents, partners and funders. She's used this feedback effectively to continually improve the product and how the team are bringing it to market.

I've known Ami since she was a student in my third year Marketing course. During this time, she and a classmate formed TheLink to reach out to high school students and allow them to participate in the university experience. TheLink is still running well over a decade later thanks to the solid foundation Ami helped to build.

I taught her again in fourth year, and again she excelled. Ami is one of the most forward thinking, motivated young women I have ever met. I've been fortunate to have stayed in touch and followed her career as she moved through a series of expanding roles at P&G growing the hair care category. After she returned from doing her MBA, I worked with her to develop a variety of marketing communication projects for my fourth year students and so I was able to see firsthand her dedication and professionalism.

Ami has never settled to do just one thing well. She has been a go-getter for a long as I've known her. While still at school, she was actively involved in a number of volunteer and entrepreneurial pursuits. I coached her team to a top 3 finish in the very first LaunchPad $50K competition and so know how hard she is willing to work to achieve her goals.

Peekapak is a great example of Ami's ability to bring new thinking to an industry. Peekapak will shake up the primary school system with its creative approach to teaching and learning. Children and their teachers will benefit and parents will easily be able to be more actively be involved.

I've known Ami since 2002 and have seen her excel at everything she has set her mind to. There is absolutely no doubt in my mind she will succeed with Peekapak and much, much more in the future.

Over the past year I've seen Ami steer Peekapak into a position of strength. She has secured grants, investment, and acceptance into two leading accelerators; JOLT (Toronto) and Imagine K-12 (Silicon Valley). Ami has a marketer's eye for growth and is not content with only good content. She wants to get it into the hands of as many people as possible both in the consumer space and in K-12 schools. Ami is an exemplary startup CEO and it is a pleasure working with her as an advisor.

Ami Shah is an exceptional marketing professional. I've had the pleasure of working with Ami for over three years at Planet People/Concrobium, and during that time she has made tremendous contributions to our growing business. Ami is a rare breed who excels at both ends of the marketing spectrum; she's a savvy, capable marketing strategist with long term vision but also a hands-on contributor who just gets stuff done. She has run the gamut at our company, from leading product launches and brand positioning to nitty gritty work like writing labels and executing field market research.

Though she has worked for the big multinationals, Ami definitely has an entrepreneurial spirit. She adapts well to the shifting sands of growth-oriented ventures; at Planet People she focused initially on the launch of an innovative line of cleaners into the grocery channel but later shifted gears to lead retail marketing efforts for our core brand – Concrobium Mold Control – in the home improvement channel. Her passion for a business challenge – and her humanitarian spirit – compelled her to build and implement comprehensive disaster relief programs to help flood-affected communities such as New Jersey (Hurricane Sandy) and Calgary.

Ami is a highly motivated, hard-working individual. She loves new challenges and has the business chops to take them on. She'd be a strong asset to any growing business and a likeable, motivating member of any team.

I have had the pleasure of working with Ami for the last year. Ami is a very passionate Marketer with a keen sense of focusing on what is important to a brand. She has a vast and varied experience base which allows her to make decisions based on sound facts and reasoning. She has a very strong work ethic and has a great capacity for tackling many projects at once. Her drive and energy serves her well in overcoming obstacles and delivering results. It seems whatever she puts her mind to she accomplishes. She is also a terrific team player and consistently supports all areas of the organization in achieving mutual goals. She is a great asset to anything she becomes involved in!

Ami is an eclectic individual. She’s travelled around the world and worked for companies big and small. This is combined with a deep understanding of business and marketing and it gives her a very real ability to define strategies and craft collaborations that are both progressive and smart.

She’s an open minded thinker who is very results oriented. I found working through the creative process with someone who is so sound strategically was very beneficial for our team.

I highly recommend working with Ami and if she has an idea today - I’m immediately interested.

Ami is outstanding. She is an asset to any business team as she brings in-depth experience from her impressive corporate background and unmatched energy from her entrepreneurial experience. I highly recommend working with Ami because she's a team player and can be counted on to deliver results.