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Glen Franklin Astute Marketer

Greater New York City Area
Over two decades of success in achieving revenue, profit and business growth objectives within start-up, turnaround and rapid change environments. My expertise spans marketing, product and business management, operations and technology—primarily in financial services. I develop marketing strategies to drive growth and profitability for my clients by managing change, and setting direction for new transformations and customer-focused business models. I provide solutions to many of the most difficult customer-facing challenges an organization is confronted with, offering expert analysis, business planning, vision development, project planning, business case creation, and ultimately linking strategy to execution in ways that drive continuous improvement…

Areas of Expertise

  • Reviews 8

I've hired Glen on two separate occassions to conduct detailed customer profiling work in the hospitality industry. Glen is a tremendous resource and expert in the world of Voice of the Customer and his business consulting helped our business greatly!

Source: LinkedIn Danny Jones Aug 27, 2013

Glen is an highly creative and professional strategic marketing consultant with skills and experience which are applicable across multiple industries. Glen's work is insightful, timely and professionally put together. I found Glen extremely professional and enjoyable to partner with and Boston Marketing Advisors looks forward to a long partnership.

Source: LinkedIn Stephen Varrichio Aug 19, 2013

"Glen is an amazingly astute and personable professional. An absolute joy to work with; wish I had a 1,000 like him.

Not only would I like to have continued the relationship (he relocated out of the area), but I would have been interested in some JV or other business collaboration, because of my respect for his talents and interpersonal skills...

If you ever have the opportunity to work with Glen, you will be better for it...

Michael Royster

Source: LinkedIn Michael Royster ★ Lead Generation & Cash Flow Marketing Aug 27, 2013

It is without reservation that I write this letter of recomendation. While at MBNA Glen was the intellectual driving force behind much of MBNAs marketing success. His professionalism, drive, analytic ability and client focus made him truly and outstanding leader.

Source: LinkedIn Joe Kwiatkowski Financial Services Advisor Aug 27, 2013

Glen is a rare thing: a extraordinarily bright marketer whose innovation work is based on extremely thorough and sophisticated analyses, but yield outcomes that feel intuitive. He's the kind of guy who could have invented the paper clip. He's got a curious mind, directs his curiosity at the heart of an issue, and knows how to engage other people in his quest. He's a delight to work with, in part because of his mind and in part because there's virtually no question of a great result.

Source: LinkedIn Claire Tondreau Aug 27, 2013

Glen is one of the most creative, forward-thinking people with whom I have ever had the pleasure of working. I admire the ease with which he confronts ambiguity and works to effect meaningful change in the people and processes around him. I learned so much working with him, and have become a more audacious marketer from the experience.

Source: LinkedIn Laurel Grodman Aug 27, 2013

I worked with Glen on a complex strategic initiative and project. Glen took in complex legal details, asked thoughtful questions about the issues and then synthesized them for his business team, made recommendations after careful analysis of all relevant legal details and business needs and objectives and assumed a leadership role in helping to formulate decisions. At all times, Glen was great to work with and valued the receipt of legal advice.

Source: LinkedIn Marc Mercier Aug 19, 2013

Glen is an easy to get long with guy who sets out the objectives and goals in a clear, logical manner. He willingly seeks input, acts in a colleagiate way but is decisive and tough when he needs to be. He has the ability to think multi-dementionally, anticipate consequences and mitigate them where needed. A great leader of teams with an inspirational style that makes him well liked.

Source: LinkedIn Allan Brownridge Aug 19, 2013

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