Helping businesses listen to their customers; communicate clearly; Execute as Promised.
How can businesses more effectively "Execute as Promised" through their organization? Issues covered will include Employee-Customer Alignment, Messaging Clarity, and Managing Expectations throughout the customer experience.
Most businesses take too long to make their point – losing the mental attention of the prospect. Learn how to complete your story before the prospect begins forming their own conclusion(s).
Define what your employees are expected to create (do) for customers.
Simplify how people explain and use your offer.
Track your ability to execute at each customer touchpoint.
Lawrence provided our organization with great strategic insight and counsel during our brand architecture project. The proprietary methodologies used by his agency led to very strong results. Lawrence has a warm style that helped engage the ad agency and client during the process. We received an excellent end product and I am confident we will engage Lawerence and his company in the future.
Lawrence is an extremely knowledgeable and insightful business leader.
At Hickory Farms Lawrence developed innovative solutions to leverage the strength of a seasonal brand and transform it into profitable year round business. One of Lawrence's best strengths is his ability to assess a business situation from every angle and identify multiple opportunities for growth and profitability. Specifically, he developed strategies to: 1) improve same store sales 2) obtain new customers 3)create new products and 4) improve profit margins. His success, in part, was due to his ability to develop programs that could be executed within the contraints of the organization.
I thoroughly enjoyed working with (and learning from) Lawrence because of his balance strong leadership, excellent mentorship and easy-going style. I highly recommend Lawrence to anyone looking for new ways to grow their brand/business.
Lawrence provided brand positioning and architecture support during the launch of one of our brands. He developed a good rapport with our team and was able to distill the essence of our business in a way that everyone can relate to their day-to-day activities. His collaboration helped align our team around those values that prospective customers find to be distinctive. He also distilled our offer into a message that is easy to communicate internally and externally. Beyond the messaging component, Lawrence also helped us understand how our internal processes support the offer and how they need to be aligned so that the execution of the offer is consistent with the expectation created by the brand.
Lawrence is a creative, talented visionary that was a pleasure to work with. He would be a true asset to any company who is looking for an energetic executive to execute a well-thought out, innovative marketing plan. I very much enjoyed working with Lawrence during his time at Brightpoint.
Lawrence is a dynamic, inspiring, and sincere professional. He has a unique way of looking at problems and opportunities from different perspectives. Lawrence opens your mind to subtle distinctions that, once revealed, become a launching pad for clearer communication and a call to action. He is to be commended for educating many of us on the role of marketing in a sophisticated organization. It has been a pleasure working with Lawrence. He will be a credit to any company he serves.
Lawrence is an inspiring leader. His passion and enthusiasm for building a brand not only motivated me, but also brought a positive attitude to those around him. His innovative ideas and strategic thinking challenge others to raise to the bar and think outside of the box. Lawrence inspires people around him to become better and people want to do their best because of the leadership qualities he possesses. I will always be grateful and give thanks to Lawrence for his guidance and the insights he shared while at Brightpoint. I am certain he will be a key asset to any organization he joins.
Lawrence’s leadership style is based on a business ethic that values honest dialogue and mutual trust. He clearly outlines expectations and requires that you give 110%, rewarding effort without requiring every at bat be a home run.
Collaborating with Lawrence is an exercise in discovery. Each day we approach the whiteboard with a sense that we know a little bit more about the service, about the company, about the market, and about the customer than where we left off yesterday. At the same time you get a sense that he knew exactly what he was looking for from the outset of the project.
Using his methods we developed animated and powerpoint presentations that presented the business in strong compelling narratives that made it simple for prospects to understand who the company was and the value of what we were offering. At the same time he orchestrated internal touch point audits, executive interviews, competitive analysis and prospect surveys to build a messaging strategy that leveraged our existing equity with prospects and helped drive distinction in our category. I have not witnessed a more masterful distillation of marketing information from so numerous sources.
Passion and crystal clear vision are the hallmark themes of Lawrence's leadership. He aligned our team in the common purpose of building a brand that inspires prospects to buy and holds true to its promise. With insights, creativity, and skill he guided our progress. His progressive approach to marketing will continue to revolutionize the teams and brands he molds.
A true marketing visionary. Lawrence is able to see his company through the lense of the customer, and apply that perspective to everything his group does. His leadership has allowed our company to grow in our understanding of our own Value Proposition, and thus to better understand our customer's world. We are much better positioned today because of Lawrence's leadership and vision, and I use his Marketing insights to engage our clients and prospects everyday.
Lawrence is a very personable individual with an immense amount of knowledge about Brand Strategy. His “can-do” attitude and enthusiasm made him a tremendous asset to not only the Marketing team, but also to the company culture. The amount of passion and energy he puts into his career and colleagues is extraordinary.
Lawrence's approach has taught me more than I imagined, and has inspired me to learn as much as possible about positioning a brand. I truly appreciate working with Lawrence, and am confident he will be successful at any organization.
Lawrence is an inspirational leader and a progressive marketer, pure and simple. I worked directly with Lawrence while at Grapevine and also spent the last year learning from him at Brightpoint while building a solid corporate marketing foundation. I look forward to crossing paths with him again in the future. In areas of marketing and brand building, Lawrence is a genuine expert, and he sets himself apart thru his ability to calibrate the execution of research and strategy to the realities of an organization's culture. Net, I highly recommend Lawrence as a team leader, marketing strategist, brand builder, and career advisor.