Loves innovative software & services. Passion for meeting new people. Entrepreneur with a global network in many industries.
Do you have an innovative product and want to find quality initial customers and strategic partners for your business? I can help especially with more complex products that require consumer education.
I have a been an ibanker, research analyst, run a technology company, raised funds, built deal flow and secured sales and distribution partners as well as key team members. My interest in neuroscience and psychology and experience from working across many cultures and industries has significantly influenced my approach to business development. I look at sales and product market fit through the lens of what behavior has to change or what education is needed or what psychological need needs to be fulfilled to get the potential user to buy your product. Once you understand your customer, I can work with you to develop and test business models, product iterations, etc.
I have a particular interest in products that help humans - performance (HR, recruitment, engagement), science and health and wellness. I love to hear about new ideas particularly ones that empower humans to be better, stronger, kinder, happier and more connected. I have spent a lot of time working with first-of-a-kind products, with no easy comparable product.
Hi, you are correct about advertising standards esp. around health claims. I have been through this before and tried to find work around etc. but found getting a lawyer that specialised in FTC standards before launch was the best way forward. This is a good explanation: https://www.ftc.gov/sites/default/files/attachments/training-materials/substantiation.pdf
Email me and I can give you the name of someone I used.
I agree with what everyone else is saying but would add a level of detail. I have spent 20 years developing and launching innovative technologies and business models in enterprise/B2B with some many lessons learnt. My key lessons would be:
(a) Having a product that the customer really wants (or has been actively looking for), that the buyer will pay/commit resources (time, personnel etc.), even at pre-product level. You can do this for both B2C and B2B
(b) Finding potential customer(s) that you build a relationship with where they give you a lot of feedback beyond the product because you need to understand the ecosystem you are selling into
(c) Knowing that the buying decision process and timeline in advance - ensuring that your buyer can get this purchase done
(d) Estimating 2x more for everything – double the amount/time etc for costs, delivery, decisions etc.
(e) Understanding that the stress and emotional journey levels are going to be very high and can be isolating. Free remedies include meditation, exercise and finding a group of people you can talk freely with about what’s going on
(f) Figuring out whether your risk and timing tolerance matches your product’s sales cycle
(g) Listening well and asking questions – reflective listening is really helpful with customers, providers etc.
(h) Don’t assume anything – sometimes the “pain point” or question you think you are solving isn’t so bad for the customer or that they frame it in a different way – be ready to learn all the time
(i) Read “the Lean Startup” - it is very helpful
You can do all this without spending hard cash but it takes a lot of time and patience.
Happy to jump on a call if that is helpful.
Excellent call. Actionable advice that addressed my issues.