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Clarity

Zaha Al-Hmoud

Consultant | Digital Strategy & Innovation Expert | Entrepreneur
Former Deloitte & EY | Founder of Flow AI & Sugar Squared
Driven by a passion for transforming customer experiences through digital strategies, Zaha has spent 4+ years in management consulting with a focus on customer strategy, digital transformation, and innovation. An entrepreneur at heart, he co-founded Flow AI, a boutique consultancy specializing in automating knowledge outputs, and Sugar Squared, an eco-friendly beauty brand revolutionizing hair removal products.

$2.50/min

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Entrepreneurship Digital Strategy Product Strategy Business Strategy Business Model Innovation Innovation Management Customer Experience Innovation Consulting Value Proposition Development

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Customer Journey Optimization

I specialize in mapping and optimizing customer journeys to improve satisfaction and retention. Through detailed research and user persona development, I help businesses refine touchpoints, minimize friction, and elevate the overall customer experience. Clients will benefit from actionable insights that lead to more personalized, streamlined interactions.

Digital Transformation Strategy

With 4+ years of experience at Deloitte and EY, I help businesses navigate their digital transformation journeys, identifying key areas for improvement and growth. From process automation to digital tools implementation, I work with clients to create strategies that modernize operations and boost efficiency. Expect a tailored, results-driven approach to achieving your digital goals.

Value Propositon Development

I have developed compelling value propositions for various industries by deeply understanding customer needs and aligning them with business offerings. My expertise lies in creating clear, differentiated, and impactful messages that resonate with target audiences, resulting in higher conversion rates and customer loyalty. Clients can expect a collaborative process focused on identifying unique selling points and market positioning.

Innovation Culture & Change Management

I assist companies in fostering a culture of innovation and managing the change that comes with it. My experience includes working with leaders to embed agile practices and future-proof capabilities within their organizations. Clients will learn how to embrace change, increase adaptability, and maintain engagement during transitions.

Broadband & Digital Equity Consulting

Having led broadband and digital equity projects, I bring expertise in connecting underserved communities with essential internet services. My work focuses on creating digital access strategies that address infrastructure gaps and policy challenges. Clients can expect comprehensive solutions for enhancing digital inclusion through strategic planning and partnerships. I have also co-authored Deloitte's Digital Equity 3 Report.

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Member since October 2024