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Zac de Silva

I own Business Changing (www.businesschanging.com) and work with businesses of all sizes and industries. Previous company I ran won "Best Workplace in New Zealand" and I personally won "MYOB Awesome Customer Service Award". Specialise in helping businesses work out what they could be and how to get there. Work with over 100 clients each year. Recently won International Coach of the Year 2014 (awarded by The Coaching Institute, in America). I am a generalist who can help in most areas of business and has total focus on growing your profitability and value of your business. Work with all industry segments and sized businesses.

$10.00/min

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39 Reviews

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Business Development Start-ups Strategy Leadership Business planning Management Customer Experience Strategic Leadership Employee Engagement Revenue & Profit Growth

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Coaching for Business Coaches

Hey there. I won the International coach of the year 2014 :(awarded by The Coaching Institute, in America). I have a really successful business www.businesschanging.com and personally work with over 100 clients on a regular basis each year. I would really like to help you (you being a business coach), to go to the next level... Talk soon :)

Strategy - Know What You Could Be and How to Get There

I work with over 100 clients a year creating the best business strategy and plan and we are having great success (with strong profit growth for many clients). Are you motivated but confused on how to maximise your profitability (and business value)? I'll help you work out how to get there.

Create Your Businesses' Core Values (They Can Make Your Business More Awesome!)

For me, values underpinned why I won the Best Workplace in NZ (for the company I previously ran). Let me help you work out your businesses' values and how you can use them for good to impact potentially big. Values can make your business fly.

Why Should Customers Choose You? So What Is Your Value Proposition to Stand Out!

Many businesses think their selling points are unique but really you are selling only hygiene factors - lets work through what your true unique offering is for your business and offering and learn how to stand out more from the crowd and gain more raving fans!

How to Have a Great Workplace and Stand Out From the Rest

I would love to share with you the secrets of how I ran the Best Workplace in NZ (won that award). You will be really interested in how to have your team engaged and we will work through what you need to do. The best workplaces have the best profitability on a per person basis (proven that the best workplaces make up to 2.5 times more profit per employee than a normal business with less engaged staff.

Answers 2
Reviews 39

Answers

Zac de Silva answered

What is the average amount of profit that a business should aim for?

Hi there... It does depend on what you do but... A good business with a medium to high gross profit % should aim to make over 20% of sales as profit. I see it that 0% to 10% profit (as % of sales) is like a C grade at best (obviously not near the 0% mark), 10% to 15% is a B grade, 15% to 20% is like a B+ to A-, 20% to 25% is A grade and 25% + would be like A+. If you operate with a low GP, then it is often better to look at your profit % over GP instead of over sales. And the above #s would be similar re what you want to aim for, albeit probably slightly higher %. Of course there are extremes and some companies can make 30% to 50% + profit, but that does not happen overnight. A "normal" business would want to be aiming along what I note above and of course aim for world-class too and blow them away. The above would be pre tax profit % aims. Enjoy and good luck in getting great profitability %.

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Revenue & Profit Growth

Monetization

Money Management

Zac de Silva answered

In what cases should one consider changing the name of their business?

Hi there... I would say the reasons would be potentially three-fold. (1) Obviously if your name was a little "weird" as in for whatever reason no longer fitted with what you are doing... (2) If something "bad" had been associated with your current name, so in your marketplace, your name no longer means good things, it would be worth considering changing your business name... (3) If your company needed a complete re-boot and wanted to start afresh in many ways, a name change could add impetus to you getting back on track and having a good chance of hitting your full potential. It is only a change in name and you would need to make sure that the internal heart of your company (culture, people, customer experience etc) also had a kick start, as a name change will not get you this positive kicker unless you change "how things are done around here" too. There might be a 4th one, which might be if your name is close to someone else's business name and you do not want to have a close name to them (for whatever reasons)? Overall, you might consider your business name if you were sure that it was part of the pieces to the puzzle of how your business can perform better. But a name change in itself, is not the only answer to take your business to the next level. Cheers Zac

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Branding & Identity

Branding

Reviews

Zac is a dedicated professional in his field and is open to exploring new ideas and ways forward, always thinking ahead for the benefit of his customer.

Katie Boyle Source: LinkedIn

Zac is a phenomenal individual, with a razor sharp mind, strong business acumen, and an uncanny head for numbers, all with a zen-like temperament.
High integrity, with a commitment to achieving results that exceed expectations.
I recommend him without hesitation.

Christopher Hill Source: LinkedIn

Zac offered excellent advice to a company I was doing contract accounting for.He is very practical and offers advice on a wide range of subjects in understandable laymans terms.He is able to complement strong marketing skills with strong financial skills

Charles Adler Source: LinkedIn

Extensive business knowledge of most industries, down to earth, approachable and sensible. Timely wisdom at key business change times and in challenging markets. Quick responses with broad level of business expertise. Particularly helpful is his accounting background but his marketing ideas are targeted and appropriate.

Angela Scott Source: LinkedIn

Zac is a great asset to my business. He has a great head for numbers and ensured we were on track to achieve our financial goals, offering smart strategic advice and connecting us with the right people to make sure we got there! Very enjoyable and rewarding process.

Wendy Thompson Source: LinkedIn

I had the pleasure of utilising Zac's knowledge and skills for retailers in a shopping centre when they were not performing to their full potential. Zac has the ability to step into the business that is struggling and extract all the relevant information that is required to be able to make suggestions and recommendations in order for that business owner to make huge improvements to their sales and, effectively, turn the business around. Zac is personable and a very effective speaker whose experience and drive to achieve goals can transcend many different categories of the retail industry.

I highly recommend Zac to anyone who needs a helping hand at understanding their business model and what they need to do to make it work.

Jacqueline Dwight Source: LinkedIn

Zac is a very practical commerically orientated accountant and very clever retailer. He has broad business skills.

Greg Hamilton Source: LinkedIn

Zac has done brilliant things for my business, from looking at the financial details through to the big picture growth strategy. He comes from a place of deep and thorough business understanding and expertise. I would highly recommend him to anyone.

Megan Clark Source: LinkedIn

We engaged Zac at the end of 2011 to act as a pseudo director and coach to the business. Zac has been engaging us ever since. His input is sharp as is his eye for the critical figures each month. We are still understanding the possibilities for our business. Zac is opening our eyes to opportunities at every juncture and encouraging growth, together with systems, together with leadership. If you’re up for the challenge, Zac will lead and encourage you to outperform your own perceived limitations. Having completed the Icehouse OMP programme, Zac is the accountability end of the deal so often under-estimated.

private private Source: LinkedIn

Zac de Silva, is one of those outstanding business coaches in the new Zealand eco-system space and also one of KATABOLTs’ Associates. KATABOLT have worked with Zac with some of our export focus clients that need some more onshore coaching on strategy work and financial direction before launching into global markets.

Christopher Boys Source: LinkedIn

Zac is a cool dude. He is both a strategist and a financial sage. He is energetic, curious and can also listen! A great love of people and seeing businesses grow, love working with Zac.

Andrew Hamilton Source: LinkedIn

Member since November 2014