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MenuWhat's the most successful way you have found to design a marketing funnel made up of a series of 2 line emails linking to relevant content?
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It sounds like you are on the right track. In today's world, people consume so much content every day that it makes very difficult for businesses to break through that clutter and get their attention.
The big takeaway I think you should continue to focus on is making your message more relatable. If you want to get someone's attention you need to perfectly target their interests, pain points, wants, needs, lifestyle etc... and gear the message to where it feels like you are speaking directly to them.
Now this isn't always easy when you are dealing with lists because you have to be broad. However, one thing you can try to do is get really niche with your segments.
Take that list and try to isolate various groups so that you can hit them with a revised message that is more targeted to them. These "sub" segments could be based off of geographic area, gender, age etc.
With a better understanding of your offering and audience I can certainly provide better examples and other tips here if you would like to book a call!
My approach used a series of single paragraph emails that linked back to relevant industry calls to action. Additionally, we polled prospects to determine their pain points in order of most pressing. The result was increasing a century old trade association's membership net 11% in 10 months.
You have an opportunity to offer your successful approach to the direct mail pros as additional income. Continued success!
A good recipe.
I'd suggest one refinement.
If you can encompass your entire message lucidly in 2 lines great. If it takes more, then write more.
Focusing on framing your message completely, rather than some arbitrary number of lines... may improve your conversions.
A marketing funnel is a set of steps a visitor needs to go through to become a customer. It is a system designed to attract and convert customers to your business. You can measure and track these steps in your marketing funnel. The point of having a marketing funnel is to set up an automated system that is measurable at any point of the customer journey. When prospects reach the bottom of your marketing funnel, the chance of becoming customers increase.
The first step at the top of your marketing funnel is Awareness. Awareness is where your customers are coming from. On the first hand, this allows your prospects to feel how it's like to do business with you if you're doing B2B email marketing. Once interest generated, your subscribers will start learning about your business and what you have to offer. You can do so with targeted content, personalized to what attracted your subscribers in the first place. This stage of your marketing funnel consists of timely follow-ups to nurture your leads and engage customers. Apply various touch points that can help move your customer along in your marketing funnel. Always remember to have a clear call to action after each touch point so your leads know what the next steps are. Now that you nurtured your subscribers, they are now at the bottom of the funnel and considered sales qualified leads. Share existing customer reviews, benefits, and explaining the use of your product.
You have delivered the value you promised and positioned yourself as an authority. Now in your third email, you go for the sales copy. You could use a structured pitch in which you can connect with the customer's problem. Or you can state the Why, What, and How of your offered product/service. For example, Leadfeeder sends this final email to trial users. For that, your emails should be short, catchy, and direct. It helps you reach out to your leads immediately when they are most interested in your business. You can use triggered emails for your new product announcement emails.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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Need a good lead generation strategy for chiropractors for getting new patients. Ideas?
I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your funnel. It is more effective for driving actual sales. If you’re just looking for social branding etc. then your funnel might be ok. A very effect strategy is to create either a video or report that you give away to your audience in exchange for an email. It should be something that helps solve or bring to light the problems patients are suffering from and how to go about solving them. Then mention how having a great Chiropractor can solve all of that and can be the most effective way to get ride of the pain. I would also have some things in there that would help them in other ways. Then I would send them to an event or webinar with your top Chiropractor and you in an interview / reveal-all type webinar to educate your lead and manage their fears of going to a Chiropractor. You could tell them that the first step is making an appointment for an assessment. You should make it easy for them to find the best and most effective Chiropractor in their area. You might have a discount on the assessment only available to them for being on the webinar to get them to sign up at the end of the webinar. By the way, once this is recorded, you can make this evergreen so you don't have to do a webinar all the time. As long as you are reaching more and new people with your Facebook campaign you won’t have to change the video all the time. Once you have people signed up to make an appointment, make sure they are also putting a deposit of a 100 dollars or something down. This will increase your show rate for the Chiropractors. Then give them a voucher for that Chiropractor, for more than you’re asking for at the deposit for services, to use with that Chiropractor. Allowing you to prevent cancelations etc. so that their getting their money back in the form of a voucher for services which, by the way, is not a discount and shouldn’t diminishing your Chiropractors Rates. This strategy I have used in several markets that has produced more prequalified leads and patients / customers. Remember to test, track and know your metrics. You’re going to need to make some tweaks in the beginning, but this can be very effective for you. So to recap: 1. Setup a landing page with your offer in exchange for an offer. You can build this in software like Leadpages.net or Megaphoneapp.com 2. Make your offer downloadable if an ebook or white paper or present your video after. I recommend using Wistia instead of YouTube for playback as you will be able to have heat maps of your video to know where your fall off points are. You can also make this page with the software mentioned above. 3. Use an email autoresponder to engage your lead and email them about the event you’re doing after they had time to read or download your materials. Or, if a video, I would just pitch them at the end with a link below the video to automatically register. 4. Put on a webinar with your guest using either GoToWebinar or Google hangouts if you know how to set that up. 5. Make sure you have your appointment getting page with your the down payment created. You can use several different type of scheduling services so you can automatically deliver the lead/ appointment to the chiropractor. To Note: The reason I don’t send the visitor to the webinar first is because it is better to get the visitor predisposed to your information before asking them to commit to a webinar and when you do it the way I played out, you will have a much better show rate. This is it in a nutshell. Obviously there is more to it. If you need another funnel idea I am hear to help. I have used other effective strategies in the past to also make money on the front end to make your advertising free. It just depends on what you want to do and how advanced you want to get. Hope this helps give you some ideas. :) If you need help implementing something like this just let me know.MH
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What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.DI
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What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
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What is the best way to capture and track referrals directed from a landing page?
There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separate landing page for each referrer I'd keep things much simpler to start. Just tell your social club that there's a referral program in place, then add a form field on your signup process asking who referred the new customer. If John Doe knows that there's a program in place, when he refers someone, he's likely to tell them "make sure you say I referred you". When the new customer joins, they'll likely remember to enter "John Doe" as the referrer. It's not bullet proof, but it's an easy way to start.CD
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How can I effectively market my online business to baby boomers / senior citizens?
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwords campaign around keywords that might align with your product. Contact me if you'd like to chat about some options or need some help building your campaigns. Good luck!JR
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