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Clarity

William Alvarez

Fort Lauderdale, FL

International SEO Consultant & Strategist.

A digital marketing professional and enthusiastic team leader with both in-house and agency experience. A proven track record of coordinating and managing multilingual marketing programs for companies ranging from startups and SMBs to Fortune 500 corporations in the Americas.

Founder of Conversion Action (Search firm for General Market, and US Hispanics), and co-founder of Thryad Interactive (Search firm for Latin American markets.)

https://williamalvarez.com
Consultorías también disponibles en Español.

$2.00/min

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Customer Acquisition Digital Marketing eCommerce SEO Link Building Google Analytics Search Engine Optimization (SEO) SEO Audits Hispanic Marketing Traffic Generation

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Google Analytics & Google Tag Manager

Whether you need a Google Analytics Audit, or a Google Tag Manager implementation, or a User Clickstream Analysis, I'll help you collect and unlock the true value of your data so you can make smarter decisions for your business.

Spanish Organic Search / Posicionamiento en Motores De Búsqueda

I have designed and implemented enterprise SEO programs in Spanish language for brands in the US and Latin America that have resulted in successful high quality organic traffic growth and revenue.

Video Optimization

Effective, actionable advice, and best practices for amplified organic search visibility for YouTube and Self-hosted videos. Has brought millions of views to top brands' TV ads (Super Bowl commercials.)

Local Search

I'll help you get your large or small business on the map with my local search services. I optimize your business profiles and help boost your online presence via Google My Business and other relevant Web directories.

Unlock Value From Your Organic Search

Over 10 years of SEO experience getting results for brands of all sizes, including Volkswagen of America, Audi, Terra USA, Televisa, Porsche Mexico, Alpina Productos Alimenticios, Berlitz Language Center, JPMorgan Chase, Revlon, GSK, SABON, Colgate, Voice123, among others.

Answers 13
Reviews 0

Answers

William Alvarez answered

What are upcoming innovation in Online Digital Coupon space?

Without getting into much details I would suggest going the iBeacon route, in combination with data-driven created and curated content. The present and the future is all about personalization (heavily mobile focused.) Understand the relationships of consumers with businesses and tailor their experiences to make expectations be met.

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Coupons

Affiliate Marketing

Digital Marketing

William Alvarez answered

What source of traffic is higher quality - Facebook or Pinterest?

It all depends on your marketing communications strategy and the actual tactics that you execute. Some businesses find either social platform to perform better than the other one, sometimes both, sometimes neither. For example, based on my own experience, food blogs do great on Pinterest when the visuals are professionally produced (See my friend Allyson's website https://www.pinterest.com/allysonreed/, she makes everything on her own, including coking the recipes, taking the pictures, etc.) That, in combination with a great promotion plan (influencer outreach, large loyal follower base, among others.) Some businesses do great with Facebook when they use the right balance of paid media and organic content posting. Facebook offers great targeting options for paid media. Unfortunately, you do have to pay for paid media on Facebook, they have forced businesses to do so as a way to reach to followers, organic reach is harder on these days since the algorithm hides a lot of your content in the newsfeed.

Get your analytics set up and define what your best channels are, reinforce the low performers as well as the top ones. Use aligned strategies across channels but prepare unique executions on each, do not just copy/paste from one channel to the following one.

In your business category, see what others are doing, for example:
https://www.facebook.com/Craftytude

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Traffic Generation

Web Traffic

Traffic Building

William Alvarez answered

Is it possible to have reviews in a Google Rich Snippet for a Coaching Business (without Google Places)?

The best way to achieve rich snippets is by marking up your web pages with schemas, which provide better semantics to your website, overall, and also informs Google Search about the structure of your contents.

You should work with your Web developers to build a feed of your all your reviews that can simultaneously feed your schemas. But you cannot fake your reviews, you cannot have 5 stars because you defined it that way, it has to come from customers feedback. Such feedback comes directly from your site, Google Places, and other public pages where your customers can leave a testimonial (Yelp, Foursquare, etc.)

This means that you will have to prepare both your own website for receiving feedback, but also create a positive business reputation across different places online that customers can use to provide testimonials and rate your services.

Google Search has worked on providing support for businesses without physical location. I suggest reading through their guidelines at the Webmaster Help & Support Center.

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Google Webmaster Tools

SEO

William Alvarez answered

How do I increase my website's revenue growth at a faster rate?

It's not clear what your business model here is but I will second Jamil scenario above. There are so many monetization models that you could apply.

Also, understanding the category will help clarify the opportunity to scale up and how, and at what pace and a possible timeframe.

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Revenue & Profit Growth

Business Growth

Sales Growth

William Alvarez answered

How can I convince customers that we offer a fair price if we're providing a new service that does not yet exist?

You're facing a hard sell here for being first in market. You will need to convince your first clients that the money is worth investing by showing the benefits. It's very possible that you will have to make a deal for a lower price or even free for family and friends who can help you built a portfolio and provide testimonials.

Businesses that offer exceptional service progressively grow organically over time, without much marketing dollars, especially if you get to built a reputation that generate enough worth of mouth and referrals. Then, when you have a budget, you can think of investing in some marketing efforts.

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Pricing Strategy

Value Proposition

Pricing Analysis

William Alvarez answered

Why don't small business retailers have e-commerce stores on their websites? How do I show small business owners the benefits of e-commerce?

Based on my personal experience, it's a matter of education. They probably need to be onboarded to ecommerce and also be provided with solutions that help them establish that channel successfully. Fulfillment being on of the biggest nightmares for novice ecommerce owners.

I don't have much background information on your geographic area, but I'm assuming that your local folks have a defined market that they probably don't want to expand, but just to cater to the local community.

Now, on the other hand, what type of brick and mortar are those? Some of them might be eligible for an easy transition to the online world, but some others won't, and not because it's impossible, but because they probably won't meet demand based on their production scale. Or perhaps, they have products that are not easy to deliver and maintain fresh (like foods.)

You may show the benefits by presenting them with case studies on how similar businesses have made it big with ecommerce, and what steps they took to accomplish such project. Lay out sample business plan, operations model, revenue model, distribution, etc.

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eCommerce

Retail

William Alvarez answered

If someone misspells my company when Googling, how do I make sure they find my site? Anything besides buying domain names of the misspelled versions?

Google Search is already smart enough to capture those misspellings and shows recommendations for the correct words. Assuming that your website has been around for a while, Google will show users the branded site first in the results pages so the clicks will go there.

Google figures out possible misspellings and their likely correct spellings by using words it finds while searching the web and processing searchers queries. So, unlike many spelling correctors, Google can suggest common spellings for proper nouns (names and places), and words that may not appear in a dictionary.

I usually use misspellings in my clients Paid Search campaigns to capture all the possible traffic when I see that there's a high number of searches for those variations.

I advise against buying domain names for the purpose of capturing that traffic. It will help, though, for people entering the exact domain name directly into the browser. And if you do so, make sure that they all redirect via a permanent 301 redirect to the original one, but do not use them for tricky SEO purposes.

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SEO

Search Engine Optimization (SEO)

Domain Names

William Alvarez answered

My business offers two different types of services. Should I combine them in one webpage, or create two?

My best advice is to maintain everything under one same roof, since all your services are somehow topically related to each other. It would be different if you were selling unrelated products and services and, then, in that case, you would need separate sites.

No matter how many lines of businesses you run (again, within the same industry), you may want to build up authority for the main domain, in a way that all your pages benefit from that. Focus on creating an intelligible and logical content tree, so the areas of the website are well differentiated, including a hierarchical URL taxonomy that both users and Search Engines can understand.

Sounds like your business is very similar to some existing marketplaces. See Voice123.com, for voice over talents. They offer a large database of voice artists, and at the same time they connect them to customers that are companies searching for voice overs.

Hope this helps.

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Branding & Identity

SEO

Personal Branding

William Alvarez answered

How can I increase "international" traffic to my website and minimize USA traffic? What tactics/methods can I use?

Are you focused on a specific channel?
Most answers here seem to be focusing on organic search only.

I also agree that localized content will give you a boost. Consider a multi-country / multi lingual strategy where you can target specific geographies. Include ccTLDs as part of it ns srt them up correctly in your Google Search Console, OR, use subdirectories to direct traffic to specific audiences.

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International Marketing

Search Engine Optimization (SEO)

Website Localization

William Alvarez answered

Will using hreflang tags (sitemap links) for Australia, Canada, UK, etc. provide better rankings on other international English Google sites?

Hi,
The language annotations are a best practices conducive to a better organization of your web pages within country and language SERPs. They won't provide higher rankings.

They will, however, produce a better experience for users who will find content that is intended for certain geographies, so if by "better" this is what you were asking, then it could be. Typically, if you succeed with your SEO program in country-specific campaigns, chances are that the localized versions of the content will also rank in the local version of Google.

The example above is correct.

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Search Engine Optimization (SEO)

Keyword Analysis

SEO

William Alvarez answered

Is it good practice to have the questions/answers on your FAQ page use their own meta tags for SEO?

I support Stoney's answer. I see a problem when:

1. The FAQs are too long. And in that case you may want to break them out by themes (and sub themes). Using sub headers, etc.
2. There are answers that are worth ranking separately. I'm aware of very complex answers that deserve a dedicated landing page.

If it's a short list of FAQs, collapsible answers will suffice, and you will only need to fill out 1 title tag, and 1 meta description.

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Search Engine Optimization (SEO)

SEO

Reviews

Member since July 2015