Hello! I am Anardo. I'm a product designer with 10 years of experience in:
- Digital product design (web, mobile & SAAS)
- User experience (UXA/UX/UI)
I create products that simplify, delight and drive revenue. My passion is creating great experiences for people. My talents lie at the crossroads between business, psychology and creativity.
I believe that there are 4 steps to creating & marketing products that satisfy customers and drive profits:
1. Understand your customer better than anyone else.
2. Understand the strengths, needs and goals of your business.
3. Bring new products to market quickly.
4. Test, refine and repeat.
Using this formula, I have led User Experience, Product, and Design in the creation of incredibly high performing products. Some highlights include:
- Research, architect, design, and launch a one of a kind Bot Store for chat bots
- Optimizations of a conversion funnel resulting in $350K increase to the bottom line
- Design, develop, and help ship a points reservation system for the Marriott Vacations Club
- Lead a team of designers, client side developers, and mobile UI developers to the creation, and delivery of a cross platform privacy first social network
I am a passionate design leader. I love mentoring people and helping them to grow. I'm skilled at evangelize UX throughout an organization, and can forge strong relationships between marketing, creative, engineering, and business.
My skills include: website, mobile & software (SAAS) design, product ownership, usability testing, ethnography, eye tracking, wire-framing, prototyping, Agile, Lean Product Development, and Design Thinking.
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