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Phil MacNevin App Entrepreneur / Business Coach / Advisor

Charlottetown, PEI, Canada

Phil is a veteran web designer, UX expert and entrepreneur who sold his first company in 2007 and launched a highly successful digital marketing agency in 2014. He’s worked on dozens of product launches, many exceeding over $1million in sales. He is a highly sought after expert and has appeared in Forbes along with many podcasts and virtual summits sharing his expertise in entrepreneurship and digital marketing.

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  • Reviews 14
  • Answers 1

We talked about some new ideas and came up with great solutions.

Source: Clarity Dave Chandler Mar 5, 2017

Phil is extremely knowledgable and willing to tell everything he has learned. All you have to do is ask. He has worked with some of the biggest names in the digital marketing world, and he shared much of his experience with me.

Source: Clarity Ian Rainey Jul 21, 2015

Phil's insight and understanding is always valuable and on-point. I'm incredibly thankful for our conversation. Thanks Phil.

Source: Clarity Justin Turpin Nov 21, 2014

Phil is a great coach. He helped me plan out a very important meeting that I needed help with. I really respect his advice.

Source: Clarity Josh Isaak Nov 11, 2014

Phil was excellent in presenting an initial overview of my situation through "personality analysis." Within minutes, he was able to get a super accurate picture as to the type of person I am, and therefore was able to tailor his advice accordingly. I felt that the hour I spent with Phil was priceless, and plan on continuing with him as a trusted adviser. I recommend any person who considers themself "intuitive" or an "introvert" sign up for a session with Phil immediately.

Source: Clarity Max Slavin Sep 7, 2014

Phil broke my next steps down into things that were simple to take action on and will immediately impact our bottom line. Thank you.

Source: Clarity Mitch Bowler Jun 25, 2014

Phil is an amazing web designer, business coach, and entrepreneur. Whenever we're launching a new product line, website, or new business, I like to call Phil and see if he wants to work on the project with us. I can always count on Phil to deliver excellent results. As a CEO, that's very important to me. I welcome the chance to work with Phil whenever I can.

Source: LinkedIn Rick Touchton Jun 14, 2014

Phil is a genius when it comes to product launch and knows how to create stuff that converts!

Source: LinkedIn Bryan Sattler Mar 7, 2014

Phil is brilliant. When I had a complex UI dilemma, he was able to provide a simple, effective workflow that made navigation easy for my users. My team and I have relied on him multiple times to help us evaluate the stage of our business. His game plans brought clarity and focus. Always.

Source: LinkedIn Tara Howisey Nov 18, 2013

Because of Phil I've been able to take my business to the next level. Phil has diligently coached me in copywriting, product development, business models, market research, and avatar creation.

Phil's a one-of-a-kind business leader and business strategist with incredible insight and he has delivered tremendous value to my business. He helped me with many aspects, particularly in understanding the emotional motivators of my market, as well as product development, marketing, and launches. He taught me step by step how to create my customer avatar, and allowed me to make my marketing message much stronger.

I've gotten great results working with Phil and I recommend that others hire Phil and experience his amazing listening skills and great patience.

Source: LinkedIn Thomas Casano Nov 18, 2013
Phil MacNevin, App Entrepreneur / Business Coach / Advisor answered:

Android commands a large market share, but is also very fragmented. One of the things you'll want to consider when developing for Android beyond 90% of your demographic using Android vs iOS, is that you'll also want to figure out what is most common versions of Android that they are using...

For example, it would be pointless and a waste of time to develop an Android app that only supports 4.3 and up if majority of your demographic are still on 2.X.

Once you have the data you need on what versions of Android are most common versions of Android being used among your user demographics, it'll help you pinpoint what version of Android to target as a "minimum required".

Next you'll want to consider if that minimum version includes the necessary features and APIs you'll need to deliver on your app as well. If not you may have to move the requirements up.

These are things you'll need to consider when developing an app for iOS as well, but much less so as the adoption rate for the latest version of the OS is much higher for iOS than it is for Android (due to a large variety of hardware / OEM restrictions with Android handsets and manufacturers).

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