Key Skills
- Digital Strategy & Transformation
- Pharmaceutical Industry Expertise
- Business Process Optimization
- Innovation & Change Management
- Corporate Governance & Compliance
- Leadership & Team Development
- Stakeholder Engagement & Relationship Building
- Risk Management & Mitigation
Professional Experience
Digital Strategy Director, Global Supply Chain, Johnson & Johnson
Zug, Switzerland
May 2021 – Present
- Defined integrated cross-value chain global digital strategy, aligning digital initiatives with business objectives.
- Maximized serialization technology through commercial applications, enhancing traceability and compliance.
- Defined the business case for a smart label pilot, driving innovation in product labeling.
- Designed and automated life cycle management processes for the portfolio of digital products, improving efficiency and oversight.
Global Head of Digital Marketing & Customer Experience, Ascensia Diabetes Care
Basel, Switzerland
October 2018 – April 2021
- Managed P&L of $3.2 million and led a global team of six, fostering a culture of innovation and excellence.
- Set up social media customer service systems, reducing response time from over a week to one day.
- Decreased time to market by implementing Synthesio Social Media Monitoring.
- Launched a Global Digital Marketing Portal for onboarding and training.
- Developed a global omni-channel launch campaign for new CGM systems and glucose tracking app.
EMEA Digital Marketing Lead, Abbott Diabetes Care*
Frankfurt, Germany
July 2015 – September 2018
- Directed the strategy and launch of LibreLink, LibreLinkUp, and LibreView eHealth Mobile Apps & Service.
- Designed and launched the industry's first B2C eCommerce platform with mobile-first CMS.
- Led the FreeStyle Libre EMEA launch, devising and implementing a comprehensive global digital strategy.
Founder and Managing Director, Studio Rx
Paris, France
March 2013 – June 2015
- Provided strategic consulting on digital strategy and global product introduction for biotech firms, SAS, and creative agencies.
Global Digital Business Director, Sanofi Group
Paris, France
February 2009 – October 2012
- Managed P&L of $2.5 million and a global team of five, driving strategic initiatives and digital innovation.
- Established a C-Level digital strategy advisory board and a global digital strategy task force.
- Developed Remote Detailing global capabilities and launched a global digital media analytics platform.
Senior Business Analyst - Global Insights, Novartis Pharma AG
Basel, Switzerland
September 2005 – January 2008
- Overhauled market insights reporting, replacing extensive reports with an online dashboard for customizable and sharable insights.
- Redesigned CEO & CMO business analytics reports, achieving a 70% reduction in volume and significant process improvements.
- Developed and implemented a global launch readiness monitoring tool and restructured the global e-detailing program.
eMarketing Manager, Eli Lilly
Paris, France
May 2001 – August 2005
- Developed multi-channel marketing strategies, initiating a successful Remote detailing pilot that yielded significant market share increases.
- Established operational guidelines for digital marketing and developed comprehensive e-learning programs.
Education
- MBA, ESCP Europe, Paris, France
- MSc in Electronic Engineering (summa cumme laude), DSTU, Makhachkala, Russia
Speaking Engagements & Publications
- Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations," IEEE International Conference on e-Commerce Technology (CEC)
Languages
- English / Native
- French / Fluent
- German / Beginner
- Dargin / Native
- Russian / Native
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