MARKETING / ADVERTISING / COMMUNICATIONS
After a long and special experience in strategic management of marketing, advertising and communications, built in companies like Adimark (today GFK Chile), Bancard, Leo Burnett, Azócar Morrison & Walker (AMW), Publiart Euro RSCG (today Havas Worldwide), DDB and subsequent strategic advice on cooperation for companies such as Crisis ICC, Tironi Associates and Lowe Lintas & Partners (today Porta) among others, I constitute the consulting office in the late 90s (www.atriaconsultores.cl), to collaborate with innovative initiatives.
Since then, I have provided ad hoc assistance to various projects, in partnership with complementary professional when the case has required and various forms of contribution: Analyzing markets and trends, guiding enterprises, developing business models, designing corporate, brand, advertising and communication strategies, defining CSR guidelines (Corporate Social Responsibility), developing strategic alignment workshops, among others.
The varied previous experience, coupled with deep knowledge of the needs, codes and domains in a creative and sensitive to social phenomena industry, led me to be among the first to develop in Chile Head Hunting specialized in areas of strategic, creative, aesthetic and innovative high demand,that have been delivered to the most representative companies in the sector since 2004.
Expertise: Strategic Marketing, Strategic Planning, Market Research, Positioning and Corporate Strategy, Advertising, Corporate Communications, Branding, Head Hunting specializing in Advertising Industry, Entrepreneurship, Business Plans.