In today’s world, social responsibility is now the norm, and customers who touch your products, see your advertising and visit your website want to know what your company is doing to make the world a better place by supporting an important cause. What this means is, if your brand doesn’t stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent, a dramatic increase in recent years, according to a Cone Cause Evolution Survey.
I help design Cause Marketing projects for brands that produce social, humanitarian & environmental change. And when it comes to change, I think action is better than words because well-conceived and executed cause marketing programs can improve attitudes toward a company and generate consumer traffic, drive sales, increase loyalty and motivate employees and trade partners to reduce churn and improve commitment.
I can help you in the following areas:
Help you and your teams understand cause marketing and what your competition and industry are involved in and if it’s effective.
Advise you on appropriate actions that match the essence of your brand then help design a meaningful and personalized program.
Help you access a global network of Non-Profit causes and local communities ready to connect and work with companies that support social goals.
Guidance on how digital media can dramatically impact cause marketing projects using the web, social media and especially, location-based services.
Design an employee engagement program so that your teams not only participate in meaningful work that helps the cause, but broadcast their motivation and your company’s reputation.
Assist you in producing quantifiable proof of your company’s positive impact on social issues and tying that back in with your customers perceptions.
Looking forward to talking with you !