Loading...

Clarity

Susan McPherson

Greater New York City Area

Susan is an accomplished corporate responsibility (CSR) executive, angel investor, and advisor to many nonprofits and startups. With more than 25 years in strategic communications and marketing, she launched and continues to run the successful CSRChat on Twitter. She’s a regular contributor to the Harvard Business Review, Forbes, Fast Company and Triple Pundit and speaks at key sustainability conferences in the US and abroad. Prior to joining Fenton, Susan was VP, CSR services at PR Newswire.

$7.50/min

8 Calls

14 Reviews

25 minutes
Avg. call

Public relations Social Media Social Media Marketing Marketing Strategy Networking Social Entrepreneurship Sustainability Media Relations Strategic Communications Corporate Social Responsibility

Answers 0
Reviews 14

Answers

Reviews

Susan was very precise and spot on with her feedback and advice. She was extremely efficient and caring about our time on the call as well. I highly recommend Susan to anyone wanting advise in the CSR/nonprofit world!

Scott Graham Source: Clarity

Just had a fantastic chat with Susan, and gained some great insight. She confirmed my thoughts on some points, and redirected me on others. Thanks!

Alastair Greer Source: Clarity

I had the opportunity to work with Susan on a number of projects over the last fifteen years. All were new initiatives that required strategic thinking and positioning for both products and services, as well as, tenacity, charm, and persistence to secure the initial referenceable clients. Susan excels in this type of environment - she is simply the most well rounded marketing and sales executive I know. I can't think of anyone better to run a new initiative or work beside through difficult challenges.

Michael Reingruber Source: LinkedIn

Susan is a very detail-oriented individual who always brings her best efforts to any project with which she is involved. Her tenacity and persistence have yielded great results for her and PR Newswire. While working with Susan on strategic accounts, her ability to correctly assess a client's needs and ability to act quickly lead to many competitive wins in a short time period. Susan is always an asset to any team she joins!

Odette Faghani Source: LinkedIn

On any number of occasions, I have had the opportunity to "rescue" a company with which I was working from a dysfunctional relationship with its public relations newswire service by calling on Susan and her colleagues at PR Newswire to deliver exceptional results. Susan was always spot-on with her solutions, providing just the right counsel and advice and ensuring that we got the very best service delivery and value. She is extraordinarily well-connected and knowledgable and uses those connections and that knowledge to the benefit of her clients. She is thorough, dependable, professional and responsive. I wholeheartedly recommend Susan and PR Newswire as great colleagues and business partners and problem solvers.

Tim Doke Source: LinkedIn

I have had the pleasure of working with Susan for nearly ten years now and it has been a pleasure. Susan is always full of energy and ready to tackle large projects and see them through to completion. Whenever the company needed somebody that could get the job done they called on Susan. I highly recommend working with Susan.

Ted Skinner Source: LinkedIn

Susan is a creative, intelligent, and thorough sales and marketing guru. She is a quick study who 'gets' the business goals of any relationship. She is diligent and committed to meeting objectives of both her internal partners and external clients. Finally, it's great working with such a positive and dedicated colleague.

Tara Gibb Source: LinkedIn

Susan is a joy to work with. Her style is optimistic and "can do." Her strategy is to cast a broad net. Her results are consistent and amazing. She is unique, professional, determined...all bundled into a package of brains and charm.

Toni Maloney Source: LinkedIn

Susan is a great collaborater working with complex issues bringing large teams at senior levels together to focusing on the bottom line. Susan gets things done in a creative way to make the most impact for and around the company. Susan listens and comes up with solutions that benefits both internal and external customers. She is a professional and a pleasure to do business with.

Kate Spellman Source: LinkedIn

I have had the opportunity to work with Susan over multiple companies in a variety of capacities. Susan sets the standard for professionalism and work ethic. She is uniquely gifted in optimizing benefits for her clients while representing the requisite interests of her companies. Her personal integrity is beyond question and one can accept product claims from Susan as genuine. I highly recommend Susan.

Thom Ruhe Source: LinkedIn

I have known Susan for more than a decade and I think she is incredible. She is one of the most energetic people I know and she is happiest when busy and multi-tasking. Her sales abilities are remarkable (persistence, ability to open doors, articulate, excellent presentation skills, great follow up, closing) and she has business savvy way beyond just selling. She understands the big picutre!

Jennifer Barr Source: LinkedIn

Member since July 2013