I help social impact and climate action focused clients intentionally, and authentically, develop digital leadership platforms.
An upcoming event is the perfect moment around which to invest time/thinking about your Twitter engagement, especially if you'll be speaking. Your advance relationship building and influencer connecting will amplify your impact. My work helping a climate action NGO become a top 20 influencer at COP21 gave me great experience in seeing the opportunities more broadly and getting great results.
For those looking for quick clues to updating their Twitter and LinkedIn profiles for more effectiveness in advance of an event or speaking engagement: schedule a 30-minute call on those topics, and I will come to that conversation ready to provide you with, at least, 5 solid ideas for strategically fine-tuning your thought leadership presence.
A few of the suggestions I might have for you: hashtag use/keywords, future blog post angles, where to find key influencers, how to discover what your competitors are up to, and where future collaborators or friends might be. If figuring out how to engage with journalists is also on your list of things to better understand, I have a few tips from my experience to share.
This is a great way to get immediately actionable tips on leadership branding. In even a 30-minute call, you will also get a feel for how I think and see if my expertise is something you’d find valuable in a larger project.
In the meantime – please see my articles on social media/developing thought leadership here: http://learnedon.com/category/social-engagement/
I've done a fair bit of social media and thought leadership engagement on my own, but it's been pretty opportunistic and ad-hoc. I'd like to take it to the next level, and Andrea gave me some fantastic tangible first steps that I can undertake to grab the bull by the horns (but hopefully without any bull). Her coaching was at once strategic and pragmatic - just what I need to get started. I'm excited and inspired!!
Best call of my week. Refreshing discussion on how to cultivate my personal brand across several platforms. I'm off to do my homework assignment. Thanks!
Andrea knows her craft. I got some great information in a very short space of time. I would definitely recommend Andrea for her sustainability connections and social media smarts.
That was a meaty 15 minutes! In that time she helped me work through ideas for two different blog posts. I left our call feeling infused with inspiration and energy to get my social media on! I will definitely be going to Andrea again.
Andrea knows how to tie a client's particular business "wins" to industry and national trends being covered in major news outlets. She has a unique understanding about how to get posts and social shares onto the radar of key sustainability and social impact influencers anywhere in the country. She functions as an enthusiastic coach to help discover the few key topics that can own and influence others. In other words she helps transform thoughtful leaders into “thought leaders” in their space.
Social whisperer. That's the simplest way to describe how effective Andrea is at tying social engagement to broader business goals with positive results. She goes the extra mile to make connections your business doesn't know it needs, especially in corporate social responsibility. Andrea helped Brown Paper Tickets pivot to a more authentic and sophisticated community strategy, leaving a creative road map in her wake.
Andrea is an amazing trainer and coach! While leading CSR at Outerwall my team and I wanted to learn more about leveraging social media to build our company and personal reputations as CSR/Sustainability thought leaders. Instead of using our professional development dollars to attend a seminar, we hired Andrea to hold monthly coaching sessions with us. In between each session she gave us challenges and projects so we could safely practice and get her thoughtful feedback. She beautifully customized her approach for each of us and continues to support, cheer and cajole as we gain confidence and voice on LinkedIn, Twitter, and Tumbler. Andrea is truly an expert in this domain, is highly connected to the CSR/Sustainability field and is a creative problem solver. I highly recommend working with her as a coach, trainer, consultant and partner.
My first ever guest spot on twitter chat was #sustldrconv with Andrea Learned and Martin Brown. Their expertise in helping shape the topic and questions that twitter participants would want to engage with was invaluable. They were completely collaborative on the effort and ensured value was received for me as the guest as well as the participants. While they switch off on chat co-host duties from month to month, Martin was a ‘brilliant’ chat host and Andrea a star engager/coordinator with everyone during my guest chat. Their tips and knowledge made for a fantastic chat session with great content and interaction.
Andrea has an intuitive understanding of how to strategically leverage social media to effectively engage customers, employees, and other stakeholders. She brings clarity, authenticity, and passion to her work, and is a well respected and trusted voice in sustainable business and CSR social media.
I spent an hour working with Andrea on marketing strategy for Ada Developers Academy. her ideas were creative and brilliant. I'll be asking her help again.
As a strategic advisor, Andrea has helped me see broader and more creative content opportunities. She has identified many innovative ways to leverage communication efforts, both digitally and traditionally, and continues to offer incredible guidance for thought leadership development. Andrea is a big thinker and excellent strategist. I highly recommend her.
