Rui Quadrado leads business development work for the Reuse Packaging segment, driving the deployment of infrastructure and technology for reusable packaging across urban environments. With a background in sustainable innovation and international market development, Rui has played a central role in designing, launching, and scaling city-level reuse pilots that bring circular economy principles into practice — including the systems currently operating. His work bridges technology, policy, and consumer experience, supporting cities, brands, and businesses in transitioning from single-use to reuse through scalable, compliant, and user-friendly models. Rui’s mission is to close the loop on plastic waste and actively informing reuse strategies both for cities and private venues.
