Marketing & Media Executive | Leader responsible for Building & Scaling Digital Teams
As the Director of Digital Media at a 140+ year old publisher, I am responsible for transitioning from Print to Digital. I have to do this while supporting print revenues and with limited resources.
Having just completed 4-years in the space, I've experienced many of the industry's endemic challenges first hands, and made some mistakes of my own. I've calibrated my expectations based on the reality of the space and use it to cut through the fluff and get down to the realistic strategies that I and my business can invest in with confidence.
Throughout my 18-year career, eCommerce has been the primary monetization area and I lead the entire eCommerce line of business for both the companies I worked at.
My experience includes ecommerce strategy, product development, user experience, marketing, branding, campaigns and leveraging digital marketing mediums based on a ROI-first priority.
Whether your business already has established effort in various marketing mediums, or you're just starting out, I can help you focus on meaningful growth by going after the highest return opportunities first so you scale efficiently from the start.
Having built, developed and renovated on-site, remote and off-shore teams, I can provide maximum value for entrepreneurs or SMB owners who have begun or are about to begin the daunting process of identifying job functions and talent to fill them.
Your business is people and people are your number one resource investment. Getting it right is critical. Take advantage of the mistakes I've learned from -- together we can ensure you hit the ground running.
A few tips for small businesses just starting out:
* Don't go too big too fast
* Silo'ing roles is your enemy - think of jack of all trades people to start
* Find experts who are willing to wear multiple hats
* Be prepared to change functions for existing team