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Clarity

Stephanie Chandler

Sacramento, California Area

Stephanie Chandler is the author of several business and marketing books including "The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing," "The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books," and "Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business."

Stephanie is also CEO of the Nonfiction Authors Association (http://NonfictionAuthorsAssociation.com), a content-rich educational community for writers. She also hosts the Nonfiction Writers Conference (http://NonfictionWritersConference.com), events conducted entirely online.

Consulting topics include book publishing (traditional and self-publishing), online marketing, book marketing, platform development, social media, and revenue stream development. Stephanie especially enjoys working with writers, consultants, speakers, executives, and other professionals. She is skilled at brainstorming marketing and business growth strategies to help her clients get focused, identify priorities, and create a plan for success.

A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, Inc.com, and Wired magazine. She resides near Sacramento, CA.

Full Menu of Topics Covered:

Build the Foundation

 Define your niche focus
 Determine where to find your audience
 Identify personal goals
 Establish authority in your subject matter
 Build a plan for monetization
 Develop marketing collateral
 Get big-name endorsements for your book
 Prepare for your book launch

Website Assessment and Improvements

 Plan your website strategy
 Blogging essentials
 Search engine optimization tactics
 Keyword strategy development
 E-mail marketing
 Impact of existing website content
 Website content development
 Visitor data collection
 Site navigation and suggested improvements
 Online sales and ecommerce

Social Media Strategy

 Facebook, LinkedIn, Twitter, Google+, Pinterest
 YouTube
 Social media automation
 Where to spend your time
 Where to find your target audience
 Resource allocation
 Social media best practices

Content Strategy

 Book publishing (self)
 Book publishing (traditional)
 Articles
 Special reports
 Whitepapers
 Ebooks on Amazon and beyond
 Workbooks
 Teleclasses
 Video & images
 Information product marketing

Online Marketing Strategy

 Online profiles
 Strategic alliances
 Visibility with internet-based media
 Guest blogging and blog tours
 Podcasts and teleseminars
 Internet radio shows
 Online events, classes and conferences
 Webinars and teleseminars
 Amazon.com promotion
 Amazon Author Central
 Tracking mentions online (beyond Google alerts)
 Online advertising (Google Adwords, Facebook ads, etc.)

Offline Marketing Strategy

 Public relations (PR)
 Pitch strategies for radio, print, and television
 Interview preparation (media training)
 Resources for locating media opportunities
 Break in to professional speaking
 Book awards programs
 Book signing events
 Freelance writing
 Direct mail campaigns

Monetization

 Consulting and coaching
 Professional speaking
 Live workshops and classes
 Online classes and events
 Certification programs
 Membership programs
 Information products
 Freelance writing
 Bulk book sales
 Corporate sponsors

$5.83/min

9 Calls

29 Reviews

31 minutes
Avg. call

Online Marketing Marketing Strategy Content Marketing Influencer Marketing Book Publishing Online Advertising Publishing Business Strategy Book Marketing Publishing Services

Call me to talk about

Book Publishing, Self Publishing, Print-on-Demand and Traditional Publishing

As a former bookstore owner and an author of nine books, including both traditionally published and self-published titles, I have a tremendous amount of publishing industry experience. I can discuss strategies for getting your book published, ebook formatting, book proposals, how to pitch to agents and editors, the pros and cons of traditional vs. self-publishing, plus the book marketing strategies needed to be successful.

Working With Corporate Sponsors

As an influencer in your field of expertise, you have the ability to attract corporate sponsorships--and earn big money from your efforts. Sponsors hire influencers because they want to reach your audience. You can get paid for guest blog posts, webinars, speaking engagements, Twitter chats, social media sharing, hosting contests, ad placement on your website or at your events, and much more!

I have worked with many corporate sponsors as an author and influencer and I can help you develop a plan to land these lucrative opportunities.

Online Marketing and Social Media for Authors, Speakers and Consultants

For over a decade, I have had hands-on experience with helping authors and service-based entrepreneurs (consultants, speakers, attorneys, coaches, etc.) establish authority online. We can discuss website optimization (SEO), content marketing, blogging, and social media strategies that get results and help you establish authority in your field. Other topics include internet radio promotion, podcasting, teleseminars, webinars, guest blogging, online classes and events, and other strategies to help you reach your ideal audience.

I'm also a big believer in identifying the right niche audience and I greatly enjoy brainstorming marketing strategies.

Additional Topics:
Build the Foundation

 Define your niche focus
 Determine where to find your audience
 Identify personal goals
 Establish authority in your subject matter
 Build a plan for monetization
 Develop marketing collateral
 Get big-name endorsements for your book
 Prepare for your book launch

Website Assessment and Improvements

 Plan your website strategy
 Blogging essentials
 Search engine optimization tactics
 Keyword strategy development
 E-mail marketing
 Impact of existing website content
 Website content development
 Visitor data collection
 Site navigation and suggested improvements
 Online sales and ecommerce

Social Media Strategy

 Facebook, LinkedIn, Twitter, Google+, Pinterest
 YouTube
 Social media automation
 Where to spend your time
 Where to find your target audience
 Resource allocation
 Social media best practices

Content Strategy

 Book publishing (self)
 Book publishing (traditional)
 Articles
 Special reports
 Whitepapers
 Ebooks on Amazon and beyond
 Workbooks
 Teleclasses
 Video & images
 Information product marketing

Online Marketing Strategy

 Online profiles
 Strategic alliances
 Visibility with internet-based media
 Guest blogging and blog tours
 Podcasts and teleseminars
 Internet radio shows
 Online events, classes and conferences
 Webinars and teleseminars
 Amazon.com promotion
 Amazon Author Central
 Tracking mentions online (beyond Google alerts)
 Online advertising (Google Adwords, Facebook ads, etc.)

Offline Marketing Strategy

 Public relations (PR)
 Pitch strategies for radio, print, and television
 Interview preparation (media training)
 Resources for locating media opportunities
 Break in to professional speaking
 Book awards programs
 Book signing events
 Freelance writing
 Direct mail campaigns

Monetization

 Consulting and coaching
 Professional speaking
 Live workshops and classes
 Online classes and events
 Certification programs
 Membership programs
 Information products
 Freelance writing
 Bulk book sales
 Corporate sponsors

Answers 0
Reviews 29

Answers

Reviews

Always insightful, always a pleasure!

Fabian Geyrhalter Source: Clarity

My second call with Stephanie. Amazed by her knowledge on the subject and kindness to share it in such detailed and actionable ways. Stephanie is quickly turning into my trusted go-to source for anything book creation and promotion related.

Fabian Geyrhalter Source: Clarity

My call with Stephanie far exceeded my expectations. Highly recommended if you are in the final stages of writing your first or second book. I will reconnect with her shortly about her deep book marketing expertise as she has much more to offer than publishing know-how.

Fabian Geyrhalter Source: Clarity

Quite simply Stephanie knows her stuff. And in addition she delivers. It doesn't get any better than that.

Andrew Rogerson CBI, CBB, CMEA, CSBA Source: LinkedIn

Stephanie was a guest speaker for us (Sacramento Chapter of the American Marketing Association. She was knowledgeable, creative and a great speaker. Her presentation was very well received. Highly recommend.

Robert Welton Source: LinkedIn

Stephanie is a dynamo! As a working mom myself, it amazes me the amount of work this woman produces! She is great about mentoring and following up with critical answers.

Kathy Partak Source: LinkedIn

Stephanie is a powerhouse of down-to-earth, implementation-oriented know-how. Having showcased her expertise in several insightful books, Stephanie is a dynamic and engaging speaker who inspires and trains entrepreneurs to transform their businesses. Anyone in business will benefit from Stephanie's great coaching.

Elaine Starling Source: LinkedIn

Stephanie is experienced and knowledgeable as writer, speaker, and business person. If you have the opportunity to use her professional services in any of her areas of expertise, you will find her good to work with and an asset in your endeavors.

Ken Umbach Source: LinkedIn

I was very new to the publishing industry when I finished my first manuscript at the beginning of 2010. I had heard nothing but horror stories about working with publishers and was very nervous about the process. I am so thankful that I found Stephanie! She and her company were so easy to work with, took me through the process step-by-step and were professional, punctual and helpful the whole way through. My book project was done quickly, on my deadline and most of all, didn't cause a single headache. I would not hesitate to recommend her. She is a pro at what she does and on top of it has great knowledge of the publishing industry.

private private Source: LinkedIn

After a nation-wide search, I hired Stephanie's firm, Authority Publishing, to publish my first book, The ABC Formula: Building Your Life's Enduring Core Values. Her depth of expertise is remarkable, and her staff was responsive - and I'm not an easy client to please. She is a pleasure to work with. I'm working on book #2, The ABC Formula of Leadership, and plan to use her firm again. I give her my highest recommendation.

Bill Cole Source: LinkedIn

I hired Stephanie for two separate services and I continue to retain her services monthly as a primary business partner to grow my business.

First, Stephanie's social media/content marketing services "built the field" for my integrated, fast-growing social media presence. I started with nothing, even sending Stephanie my first tweet! My platform is now huge.

Second, Stephanie (Authority Publishing) published my first book, now on Amazon, and I will do my 2nd with her again. She was thorough, clear, efficient and patient with all of my questions. I love my book!

I continue to refer Stephanie to many people so contact me if you want more insights.

Dana Manciagli Source: LinkedIn

Member since August 2013