Book Publishing, Self Publishing, Print-on-Demand and Traditional Publishing

Stephanie Chandler

Sacramento, California Area
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Stephanie Chandler is the author of several business and marketing books including "The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing," "The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books," and "Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business." Stephanie is also CEO of the Nonfiction Authors Association (http://NonfictionAuthorsAssociation.com), a content-rich educational community for writers. She also hosts the Nonfiction Writers Conference (http://NonfictionWritersConference.com), events conducted entirely online. Consulting topics include book publishing (traditional and self-publishing), online marketing, book marketing, platform development, social media, and revenue stream development. Stephanie especially enjoys working with writers, consultants, speakers, executives, and other professionals. She is skilled at brainstorming marketing and business growth strategies to help her clients get focused, identify priorities, and create a plan for success. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, Inc.com, and Wired magazine. She resides near Sacramento, CA. Full Menu of Topics Covered: Build the Foundation  Define your niche focus  Determine where to find your audience  Identify personal goals  Establish authority in your subject matter  Build a plan for monetization  Develop marketing collateral  Get big-name endorsements for your book  Prepare for your book launch Website Assessment and Improvements  Plan your website strategy  Blogging essentials  Search engine optimization tactics  Keyword strategy development  E-mail marketing  Impact of existing website content  Website content development  Visitor data collection  Site navigation and suggested improvements  Online sales and ecommerce Social Media Strategy  Facebook, LinkedIn, Twitter, Google+, Pinterest  YouTube  Social media automation  Where to spend your time  Where to find your target audience  Resource allocation  Social media best practices Content Strategy  Book publishing (self)  Book publishing (traditional)  Articles  Special reports  Whitepapers  Ebooks on Amazon and beyond  Workbooks  Teleclasses  Video & images  Information product marketing Online Marketing Strategy  Online profiles  Strategic alliances  Visibility with internet-based media  Guest blogging and blog tours  Podcasts and teleseminars  Internet radio shows  Online events, classes and conferences  Webinars and teleseminars  Amazon.com promotion  Amazon Author Central  Tracking mentions online (beyond Google alerts)  Online advertising (Google Adwords, Facebook ads, etc.) Offline Marketing Strategy  Public relations (PR)  Pitch strategies for radio, print, and television  Interview preparation (media training)  Resources for locating media opportunities  Break in to professional speaking  Book awards programs  Book signing events  Freelance writing  Direct mail campaigns Monetization  Consulting and coaching  Professional speaking  Live workshops and classes  Online classes and events  Certification programs  Membership programs  Information products  Freelance writing  Bulk book sales  Corporate sponsors