Go to: http://www.brandvelocityco.com
Stacy has an MBA, and is a marketing communications expert in both consumer and B to B marketing. She has grown and developed brands and their marketing communications and advertising organizations for the likes of Pepsi-Cola, Lipton, Xcel Energy, Tide, Downy, Bounce, Big O Tires, Inc., McDonald’s and more.
In addition to her marcom skills, Stacy’s areas of expertise include building high performing teams and setting standards for continued growth and innovation in the groups she oversees. She has been recognized for her work across industries through winning multiple awards for campaigns and various marketing approaches that drove the business and results for her organizations and their brands.
Expertise in:
-Marketing, Advertising and Media
-Sports Sponsorships and Promotions
-Agency and Creative Vendor Selection and Management
-Enterprise Social Media
-Packaging, Product Positioning, Branding
-Brand Development
-Marketing Leadership Coaching/Mentoring
-Marketing Communications
-Agency and Vendor Management
-Leadership, Strategy and Team Building, Coaching/Development
-Key Messaging Strategy and Development
-Brand Management and Graphic Standards/Corporate Identity
-Customer Strategy and Segmentation
-Promotions
-Consumer Behavior/Insights
-Consumer and Business Research Interpretation
-Campaign Measurement and Campaign Development
-Executive Leadership and Communication
-Organizational Development, Hiring
-Budget Management
-Creative development and Implementation
-Corporate and Field Marketing
-Franchise Marketing
-CPG , B to B and B to C
-Shopper Marketing
-Digital Strategy, Web Management
-CRM, Content Marketing Automation
-Product Marketing, Communications Plans
-Performance Management
