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Soraya Hernandez Consumers Markets Strategy & Growth | Innovation
Chicago, IL
International Business Strategist, Market Intelligence and Consumer Insights Puzzle-Solver, known for possessing a unique blend of management, commercial and technical skills. Over 20 years of deep cross-industry, multinational/multicultural, operational, business/client development, strategic consulting and SaaS applications experience with both tenured Fortune 500 and startup B2B and B2C enterprises, including consumer goods and services (Packaged Food & Beverages, Pharma, Retail, Foodservice & Hospitality), manufacturing, and professional/financial services. Creative problem-solving, collaborative spirit, purpose-driven entrepreneurial passion, and effective consensus-building leadership, crafting concepts and launching strategies across multiple functions…
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Product Strategy
Consumer Insights
Consumer Products
Product Development
Strategic Planning
Business Model Innovation
Retail
Product Innovation
Innovation Consulting
CPG Industry
Member since June 2019
Areas of Expertise
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SH$5/min per minuteNew ArrivalBusiness Growth & Strategy | Global Market Intelligence | Consumer InsightsSoraya Hernandez • Chicago, ILCreated 6 years ago in Sales & Marketing / Growth StrategyInternational Consumer and Retail Market Intelligence, and Consumer Insights professional with over 20 years’ experience in the FMCG sectors, Foodservice and Retail industries. Soraya possesses significant consulting and client development expertise, having successfully led multi-country and multi-industry consulting engagements related to market segmentation and analytics, consumer insights, competitive intelligence, performance benchmarking, channel analysis, due diligence and growth strategy, and product claim validation. Having held positions at leading international market research firms such as GlobalData, The Nielsen Company and Euromonitor, Soraya has advised many of the world’s largest FMCG Fortune 500 companies across diverse Consumer industry sectors and channels, including Packaged Foods; Non-Alcoholic Beverages; Beauty & Personal Care; Consumer Health, Ingredients; Packaging; Retail; and Foodservice www.linkedin.com/in/soraya-hernandezSoraya Hernandez Chicago, ILNew Arrival
Product Strategy
Consumer Insights
Consumer Products
Product Development
Strategic Planning
Business Model Innovation
Retail
Product Innovation
Innovation Consulting
CPG Industry
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