I work with founders and executives to clarify their company narrative, sharpen their positioning, and create messaging that resonates with customers, employees, and investors.
What’s the story behind your company — and why should someone care?
Pressure-test your headline, value proposition, About page and overall narrative.
Clarify what you do, who it's for, why it matters and how to communicate it in a way that people remember it.
Determine which stories are worth telling, where to tell them and what to stop producing.
If your company needs to build its credibility or increase revenue PR is an excellent way to achieve it. The earlier you invest in PR the better story you're telling about your brand and the better results you'll have. Good luck!
The answer to this question is two-fold. Firstly, what's your best answer so far as to what your niche is based on your experience and expertise? Secondly, what is your audience most interested in and responding to? The answer to this will be a sweet spot in the middle. I find that often it simply takes an outside perspective to be able to narrow down a niche. Also remember, you can have more than one niche, as long as you write about them separately. Hope this helps! Happy to answer any further questions.
It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my problem and the find a solution." A client also likes knowing that others have trusted you prior to them.
But the website should always be focused on what the client needs because and if they need to hear your story and credentials, that's great. But do have content that asks them about their pain points and the results they're looking for.
very helpful
She is really good! She did her homework before hand and gave great advice. I recommend her. I got my money's worth for sure. It was amazing working with her to come up with new headlines for my homepage. If you are looking for marketing help, book a call!
Seema is wonderful! In a very short amount of time she was able to get to the core of what I was trying to say. What a gift!
Very useful to get some outside non-biased perspective on my ideas.
Seema started immediatly with the text base i sent her, asking questions while editing on a collaborative document at the same time : she translated all my confused thinking in beautiful words, and the feeling and result is awesome 🙏 I highly recommend
Excellent and actionable feedback and insights, thanks Seema!
Prior to our call I gave Seema a brief on our company and product, and she was ready to roll right off the bat. The suggestions, answers and questions from Seema were spot on. I learnt a lot and got clarity where I needed it, and some that I discovered I needed but didn't know. Seema is a pro, I would work with her again and highly recommend.
Seema was wonderfully helpful! I could tell she did a lot of research before our call which helped the conversation move quickly. She had a lot of good advice and feedback. Thanks, Seema!
She went above and beyond to help!
Seema was very to the point and it was obvious she cared a lot about me getting the most out of the call. Highly recommended.
Seema was incredibly helpful, knowledgable, and enthusiastic in giving me advice on how improve PR efforts for our brand. She shared lots of industry tips and her own stories about what's worked and what hasn't.
Since she's a journalist and editor herself, she has insider knowledge about how those doing PR for a brand can work well with journalists, and how they're mutually beneficial.
I highly recommend reaching out to Seema for a call, you'll love the ideas she shares!
