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Expert
MenuSeema D Content Specialist, Media Strategist
Looking for actionable advice to get your start-up or business noticed? I'm a story hunter and matchmaker. Gain credibility and increase revenue by using actionable advice on how to catch an editor's attention.
34
Calls |
18
Reviews |
Areas of Expertise
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SD$2/min per minute(24)Get Noticed by EditorsSeema D • Calgary, CanadaCreated 7 years ago in Sales & Marketing / Public RelationsI will help you edit your pitches so that they get the attention of editors. I've read hundreds of pitches and know how to spot a good story when I see it. I've been published in USA TODAY, WestJet Magazine and The Huffington Post, where I was an editor myself. I can help you learn what editors are looking for, what the best days of the week are to send pitches, and who you should send them to.Seema D Calgary, Canada(24)
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SD$2/min per minute(24)Digital Media StrategySeema D • Calgary, CanadaCreated 7 years ago in Business / Getting StartedMy most recent client will earn half a million in revenue for every digital asset I built. I will help you build a competent media strategy that will prepare you for inquiries by editors and help land stories in publications that are the best fit for your brand. I'll ensure your PR efforts are strategic, and that you're not wasting time on things that don't work. Most importantly, I'll help you build your own tribe of readers and we can talk about how to remove the middle man from the equation!Seema D Calgary, Canada(24)
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SD$2/min per minute(24)Copywriting That Gets to the PointSeema D • Calgary, CanadaCreated 5 years ago in Sales & Marketing / CopywritingIt is crucial to know the headline and key focus of anything you write. Let me show you in minutes what the headline of your story is and how best to craft it. I have 10+ years of experience as a journalist.Seema D Calgary, Canada(24)
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SD$2/min per minute(24)Stories You Need to Be TellingSeema D • Calgary, CanadaCreated 5 years ago in Sales & Marketing / Public RelationsWant results? In just one meeting I can help you focus your PR Strategy. Do you always find it hard not to overshare? You want to tell your readers and customers everything? Let me help you narrow down what you should lead with.Seema D Calgary, Canada(24)
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SD$2/min per minute(24)Find Your WhySeema D • Calgary, CanadaCreated 5 years ago in Business / Getting StartedI can help you find your WHY. Whether it's a personal brand or the why of your company gaining clarity in your why has monumental results in your business and career. I've coached dozens of entrepreneurs and helped them find their why, often in just one conversation.Seema D Calgary, Canada(24)
- Reviews 18
- Answers 3
very helpful
Source: Clarity Nicholas Harris Dec 27, 2023She is really good! She did her homework before hand and gave great advice. I recommend her. I got my money's worth for sure. It was amazing working with her to come up with new headlines for my homepage. If you are looking for marketing help, book a call!
Source: Clarity Naissa Scott Aug 25, 2023Seema is wonderful! In a very short amount of time she was able to get to the core of what I was trying to say. What a gift!
Source: Clarity Debbie Sipowicz Jun 27, 2022Very useful to get some outside non-biased perspective on my ideas.
Source: Clarity Sara Feldstein Feb 6, 2021Seema started immediatly with the text base i sent her, asking questions while editing on a collaborative document at the same time : she translated all my confused thinking in beautiful words, and the feeling and result is awesome 🙏 I highly recommend
Source: Clarity diane lenne Sep 12, 2020Prior to our call I gave Seema a brief on our company and product, and she was ready to roll right off the bat. The suggestions, answers and questions from Seema were spot on. I learnt a lot and got clarity where I needed it, and some that I discovered I needed but didn't know. Seema is a pro, I would work with her again and highly recommend.
Source: Clarity John Coffey May 28, 2019Seema was wonderfully helpful! I could tell she did a lot of research before our call which helped the conversation move quickly. She had a lot of good advice and feedback. Thanks, Seema!
Source: Clarity Audrey Fairbrother Dec 20, 2018She went above and beyond to help!
Source: Clarity Lee Veldkamp Sep 4, 2018It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my problem and the find a solution." A client also likes knowing that others have trusted you prior to them.
But the website should always be focused on what the client needs because and if they need to hear your story and credentials, that's great. But do have content that asks them about their pain points and the results they're looking for.
If your company needs to build its credibility or increase revenue PR is an excellent way to achieve it. The earlier you invest in PR the better story you're telling about your brand and the better results you'll have. Good luck!
The answer to this question is two-fold. Firstly, what's your best answer so far as to what your niche is based on your experience and expertise? Secondly, what is your audience most interested in and responding to? The answer to this will be a sweet spot in the middle. I find that often it simply takes an outside perspective to be able to narrow down a niche. Also remember, you can have more than one niche, as long as you write about them separately. Hope this helps! Happy to answer any further questions.
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