Shopify SEO experts. Where they at?
The top-notch ecommerce SEO best practices still apply to Shopify - Google and other search engines typically don't care what platform you're on - but the implementation is what matters.
What's the difference between Shopify SEO and Magento SEO when it comes to implementation?
Everything.
Magento is a complicated beast, that takes a matador riding a unicorn to master.
Shopify allows any hipster SEO with a handkerchief and a mustache to focus on what matters. What matters is applying the best practices, not bugging developers to make one more change.
So what makes Shopify SEO different?
I'm glad you asked.
Shopify comes out of the box ready to go with a lot of easy wins for SEO. It's easy to update the title tags and meta descriptions. Rel=canonical setup is pretty easy and often built-in.
Generating an XML sitemap, forcing HTPS, integrating with Analytics and Search Console, piece of cake.
Challenges. Sorry there are a few.
What if you're migrating from a complex ecommerce system to Shopify's streamlined system?
Well, have you accounted for categories, filtering, and maybe category-page optimization that isn't perfect on Shopify?
What's your plan?
Have you accounted for the differences in the blog post creation and layout?
Are you switching from Magento? WordPress? Symphone? Bigcommerce? Bespoke system?
Are you doing everything right on social media but can't figure out why your SEO isn't humming?
It take a strategy to see the light. Shopify is great for SEO. But not perfect.
Let's make it perfect!