Looking for actionable advice to get your start-up or business noticed? I'm a story hunter and matchmaker. Gain credibility and increase revenue by using actionable advice on how to catch an editor's attention.
I will help you edit your pitches so that they get the attention of editors. I've read hundreds of pitches and know how to spot a good story when I see it. I've been published in USA TODAY, WestJet Magazine and The Huffington Post, where I was an editor myself.
I can help you learn what editors are looking for, what the best days of the week are to send pitches, and who you should send them to.
My most recent client will earn half a million in revenue for every digital asset I built. I will help you build a competent media strategy that will prepare you for inquiries by editors and help land stories in publications that are the best fit for your brand.
I'll ensure your PR efforts are strategic, and that you're not wasting time on things that don't work. Most importantly, I'll help you build your own tribe of readers and we can talk about how to remove the middle man from the equation!
Want results? In just one meeting I can help you focus your PR Strategy. Do you always find it hard not to overshare? You want to tell your readers and customers everything? Let me help you narrow down what you should lead with.
It is crucial to know the headline and key focus of anything you write. Let me show you in minutes what the headline of your story is and how best to craft it. I have 10+ years of experience as a journalist.
I can help you find your WHY. Whether it's a personal brand or the why of your company gaining clarity in your why has monumental results in your business and career. I've coached dozens of entrepreneurs and helped them find their why, often in just one conversation.
If your company needs to build its credibility or increase revenue PR is an excellent way to achieve it. The earlier you invest in PR the better story you're telling about your brand and the better results you'll have. Good luck!
The answer to this question is two-fold. Firstly, what's your best answer so far as to what your niche is based on your experience and expertise? Secondly, what is your audience most interested in and responding to? The answer to this will be a sweet spot in the middle. I find that often it simply takes an outside perspective to be able to narrow down a niche. Also remember, you can have more than one niche, as long as you write about them separately. Hope this helps! Happy to answer any further questions.
It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my problem and the find a solution." A client also likes knowing that others have trusted you prior to them.
But the website should always be focused on what the client needs because and if they need to hear your story and credentials, that's great. But do have content that asks them about their pain points and the results they're looking for.
Very useful to get some outside non-biased perspective on my ideas.
Seema started immediatly with the text base i sent her, asking questions while editing on a collaborative document at the same time : she translated all my confused thinking in beautiful words, and the feeling and result is awesome 🙏 I highly recommend
Excellent and actionable feedback and insights, thanks Seema!
Prior to our call I gave Seema a brief on our company and product, and she was ready to roll right off the bat. The suggestions, answers and questions from Seema were spot on. I learnt a lot and got clarity where I needed it, and some that I discovered I needed but didn't know. Seema is a pro, I would work with her again and highly recommend.
Seema was wonderfully helpful! I could tell she did a lot of research before our call which helped the conversation move quickly. She had a lot of good advice and feedback. Thanks, Seema!
She went above and beyond to help!
Seema was very to the point and it was obvious she cared a lot about me getting the most out of the call. Highly recommended.
Seema was incredibly helpful, knowledgable, and enthusiastic in giving me advice on how improve PR efforts for our brand. She shared lots of industry tips and her own stories about what's worked and what hasn't.
Since she's a journalist and editor herself, she has insider knowledge about how those doing PR for a brand can work well with journalists, and how they're mutually beneficial.
I highly recommend reaching out to Seema for a call, you'll love the ideas she shares!
Seema was very enthusiastic and encouraging about my goals and helped me both in identifying immediate steps and also long term strategies. She took time to acquaint herself with my area of work and asked the right questions to ensure that her advice was relevant and would get the desired results. I would gladly recommend her services to friends and would not hesitate to hire her again.
It was great to speak with Seema, I got further clarity on the Promotional Plan of my workshop. I really liked her intuitive approach and creative ideas. I highly recommend Seema for Media Consulting.
Speaking to Seema about media outreach was a marvelous experience. She was extremely helpful, detailed-oriented and articulate. She surely knows her domain well and I am thankful to her for helping us out. I was pleasantly surprised that she even had a few bonus suggestions for me on telling my story better. She had done great research priort to the call as well. Highly recommended!