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Clarity

Sarah Strauss

Over 15 years of Marketing experience in the B2B tech and services space with global agencies and SaaS
startups. Marketing program development and hands-on execution. Account Based Marketing | Marketing Automation & Email | B2B Events | Sales Enablement | Marketing Content

$5.00/min

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Digital Marketing Marketing Strategy Event Marketing SaaS - Enterprise & SMB B2B Content Development Sales Operations Growth Strategies B2B Marketing B2B Marketing Strategy Target Marketing

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Marketing Automation

Having introduced a sales-focused email program that achieved a positive ROI within one month, driving $1M in incremental revenue in just six months, I am passionate about the power of marketing automation.

Marketing Automation Program Development
Email Campaign Development

Sales Enablement

The primary goal of creating sales enablement content is to equip the sales team with the tools, content, information and training they need to sell effectively. I have worked closely with SMB and enterprise-level B2B sales teams to create sales enablement content and toolkits.

Sales Content Mapping
Sales Collateral Creation
Email Scripting
Sales Collateral Development

Account Based Marketing

I've successfully implemented account based marketing programs resulting in 60+% increase in target account penetration, I can help you align marketing and sales efforts to deeply engage with your high-value accounts, foster personalized interactions and build stronger relationships, ultimately driving higher conversion rates and increased customer loyalty.

Account Based Marketing (ABM) Strategy Development
Content and Creative Development
Multi-Channel Campaign Execution
Optimization

B2B Events

Having orchestrated executive, regional and tradeshow events that delivered exceptional customer experiences, I can help you develop a B2B event plan from start to finish.

Event Strategy Development
Event Planning and Logistics
Content Creation
Promotion and Marketing
Tradeshow Branding
Sponsorship and Partner Management
Event Analytics and ROI

Marketing Content

I can help you access your B2B content marketing plans and establish and launch a content marketing program which is the lifeblood of your marketing program

Content Strategy Development
Content Planning
Content Creation
Multichannel Distribution
Lead Nurturing/Drip Content
Analytics

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Member since December 2023