Entrepreneur-in-Residence at Entrepreneur First. Ex-Cofounder at Overcart. Extensive e-commerce experience in a rapidly changing market. Product and Marketing guy. Ex Management Consultant.
There is no need to make mistakes others have made before you as you start your own business. Learn about:
1. What should you plan for prior to deciding if you should start a business at all?
2. What should you do yourself vs. what should you outsource?
3. How should you be budgeting and hiring?
4. What are key mistakes you should avoid in the early days?
When you are launching a new product, you need to set up the launch-plan, positioning, target market, and ongoing improvement plans as early as you can. First-time product founders typically fall into the trap of creating what they _think_ their audiences want. I can address questions around:
1. Defining the challenge you're solving.
2. Identifying the user persona(s).
3. Assessing user intelligence.
A key advantage digital marketing provides over traditional marketing is the amount of consumer data that's available to you. Frequently, you will hear terms like CPC, CAC, LTV, and CPA - tracking everything and attempting to use them for business strategy may do more harm than good. Key questions I can address:
1. What metrics should you be tracking?
2. How can such metrics be used for business decision-making?
3. How can you set up such metrics for ongoing tracking?
Hi, first off--congratulations on starting to get some VC interest. I've been through this process when raising for my own startup. I currently help founders at a global startup company-builder. I hope the following helps.
"Cap" is used to denote the maximum valuation you will use as ceiling in a convertible debt (CD) transaction. Don't let the name worry you, it isn't a loan that needs to be paid back. When raising money for a very early startup, there's no precedence for you to determine what valuation the startup commands. So, you'd rather defer that valuation decision to a point where you have more traction and you can be more scientific about how much your company is worth. In a CD arrangement, investors will commit to investing in your company for a "discount" on your next equity raise. If your next round is at a $2m valuation and you offered them a 20% discount, then -- when you raise your next equity round -- they'd receive shares at a $2m minus 20% valuation.
Happy to share more details on this, and help understand how to determine the right terms for your team. And address any questions you may have.
Since Shaun's answer accurately addresses the main question, I am going to address this in a slightly non-technical, business-strategy way that does not deal directly with SEO rankings.
As a business, the blog is really to get people to learn about you, your e-commerce store, and your products. I'd suggest that you consider a self-hosting account on Medium so that you get the best of both worlds - your blog becomes more discoverable due to Medium's extensive network and you still have a custom domain name (blog.domain.com). This may or may not fit in into SEO wisdom, but works very well from a business perspective. I'm not sure how your affiliate marketing attribution is done, but I don't imagine that will be impacted whether you use Medium, Wordpress, or a simple HTML page to power your blog.
I've seen more and more companies move away from running after rankings through technical SEO manipulation. As long as your content is relevant to the audience coming to your website and they spend more and more time on your website, your ranking will continue to improve. Any short-term "hack" you make to improve rankings outside of content will be short-lived. So do you what you'd do normally to get more business for your business.