Key Metrics to Track for Effective Online Marketing

Created 7 years ago in Sales & Marketing / Social Media Marketing

A key advantage digital marketing provides over traditional marketing is the amount of consumer data that's available to you. Frequently, you will hear terms like CPC, CAC, LTV, and CPA - tracking everything and attempting to use them for business strategy may do more harm than good. Key questions I can address:
1. What metrics should you be tracking?
2. How can such metrics be used for business decision-making?
3. How can you set up such metrics for ongoing tracking?