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Heather R Morgan

San Francisco, CA

Heather helps B2B tech companies improve their cold email templates to get more qualified leads from their prospect lists. She can transform an email template with a response rate of 4% and turn it into 18%, getting them dozens (or even hundreds) more customers.

Having lived and worked in 7 countries, she creates persuasive messaging for Asia and the Middle East. Heather is multilingual and speaks 6 languages, including Japanese.

An experienced blogger, copywriter, and published author, Heather's copywriting WOWs and drives traffic. Her former travel blog got 8,000 organic hits daily.

$5.00/min

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7 Reviews

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Start-ups Sales Economics Event planning Marketing Strategy Content Marketing Copywriting Emerging Markets Management Building Relationships

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Content Marketing Strategies to Drive Traffic

With 5 years of content marketing and copywriting experience, my copywriting WOWs and drives traffic. My former travel blog got around 8,000 hits of organic traffic daily, and I write (and ghostwrite) articles that drive 20,000 hits organic in a single day regularly.

I'll advise you on how to craft content that will engage your target audience and drive traffic 3x more than the content you're already creating. I'll give you actionable steps for you to deliver these results.

Answers 2
Reviews 7

Answers

Heather R Morgan answered

How do you make money to survive while you are building a business? What are some quick ways to make money with less time commitment?

Get as close to the money as possible (for me this was B2B tech sales) and look for big pain points that you can solve. Typically the bigger pain points are around things that are costing these companies lots of money, either directly or indirectly with opportunity costs.

If you can legitimately solve a $10,000 problem for a company or bring them $10,000 in revenue, it's not hard to sell them on $5000 in consulting fees.

Hourly consulting can be "quick money," but at least for me one offs aren't really worth it. You often spend as much time or more with small clients for little gigs as you would with bigger reoccurring clients that you understand more and more over time, making you even more invaluable to them. If you can't get your foot in the door with a client any other way than a few hours of consulting, then do it, but relying on little consulting gigs to eat gets stressful fast.

I recommend reading Personal MBA or Pumpkin Plan for tips on using the 80/20 rule to make "bigger money" faster. It's not magic and it takes a lot of hard work, but if you're going to work hard you should also work smart.

If you want more specific advice on how I built my consulting practice, message me.

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Cash Flow

Entrepreneurship

Heather R Morgan answered

What characteristics should entrepreneurs look in a life partner?

I think good life partners for entrepreneurs need patience and empathy. Being an entrepreneur is demanding and has its ups and downs, so you need to find someone who is understanding and supportive. Someone with flexible expectations is better able to cope with the lifestyle of an entrepreneur in terms of work life balance. For some people, it's nice to be with other entrepreneurs and startup founders when you can, but this can also be a recipe for disaster if you're both running on high energy all the time.

My boyfriend and I are both entrepreneurs (he founded a YC company and I am a consultant for startups).
We both value:

1) The ability to brainstorm with each other
2) Having someone who provides useful and genuine feedback about our ideas/products/strategies (even when it has sharp criticisms).
3) Having someone who drives you forward when your motivation is running low.
4) Balance. We both have a lot in common, but we aren't twins. He likes to procrastinate and I finish things early. I'm extroverted and he's introverted. While these are challenges for some, the differences in our personalities and life experiences are what enhances our relationship.

About Me:
I specialize in copywriting and sales/marketing consulting. I take the approach of an economist and apply that to my work to understand how to create persuasive messaging for target audiences. Check out www.salesfolk.com for more information.

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Building Relationships

Reviews

Heather has done work for Sales4StartUps multiple times. She has created great content for us and has generated more social engagement around content than we had ever been able to generate before. She has also been a valuable consulting around promotional strategies.

Jorge Soto ★ Source: LinkedIn

No wonder Heather is a highly sought after writer and consultant.She gets things done, fast. When Heather chooses to take you on as a client, she dives deep into your customers' minds, developing a nuanced understanding of their desires, needs, and fears. After extensive market research, Heather crafts precisely targeted messaging that sticks in customers' brains like a finely sharpened meat hook. Heather is not like other consultants that apply small tweaks or cosmetic changes to your marketing strategy. She is a singular copywriting force, uniquely able to upend the way you think about customer acquisition and elevate your business to the next stage of its growth. Talk to her now.

Ilya Lichtenstein Source: LinkedIn

We thought our messaging was already fine, but Heather showed us we could still improve. After working with her, our web & mobile conversion rates shot up within weeks. She'll amaze you.

Carlos González de Villaumbrosia Source: LinkedIn

Heather not only delivers killer content on deadline - but she has a preternatural understanding of what is "shareable" on the web, and so it will perform better than most. She also comes equipped with her own social network which adds a boost to what she writes out of the gate.

Dave Llorens Source: LinkedIn

Heather wrote a report for us on the current geopolitical situation in East Asia and how it impacted business and investment decisions. The report was of high quality and was exactly - if not more than - what we were looking for. We would use Heather again for sure.

Sam Olsen Source: LinkedIn

Heather Morgan is easily one of the most driven and dedicated individuals I have ever had the pleasure of working with.
She is passionate about what she does and this is reflected in her quality of work.
Heather goes above and beyond what is asked of her time and time again, thereby motivating and inspiring those around her to do the same.
Her unique approaches to challenges identify her as an abstract thinker--one who knows how to step outside of the box and problem solve.
While working at Gizelle Couture, she has proven to be both a leader AND a team player, knowing how to manage, delegate tasks and follow through with every project assigned to her.
It is truly an honor to have worked with her and to be able to write her this endorsement.

Gizelle Begler Source: LinkedIn

I had the opportunity to work along side Heather at University of California, Davis Marketing and Business Association. She is a great person to have around and motivates her fellow club members to be innovative and hardworking. As club president, Heather was able to help grow MBA club from a few to a large listing of 20-30 active members. Her ability to rise above the necessary tasks and go beyond them makes her a prime candidate for being a future leader in the global market.

Richard Lin Source: LinkedIn

Member since March 2014