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Clarity

Rosie Hoggmascall

London

Product-led growth consultant. Writer for the UX Collective on Medium. Mentor @ Growth Mentor. Head of Growth at Women in Tech UK. 6 years across consulting and early stage startups funded by Index Ventures, EQT Capital, Alumni Ventures and Intel Capital.

$2.92/min

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Product Management UX Design Mobile Apps Monetization Mobile applications CRM Performance Marketing Early-stage Startups Growth Strategies Revenue & Profit Growth

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Product Market Fit

Different methods to explore product market fit- qualitatively and quantitively. Survey analysis and how to dig into your results. What are the next steps and how to communicate with stakeholders? What retention signals you have PMF?

User Research

How do you recruit interviewees? How do you conduct interviews that get to the core pain and gains of users? How do you automate your user research flow? How do you analyse results efficiently and effectively? What are other ways to conduct qualitative research other than interviews?

Subscription App Monetisation

Increase Lifetime Value by optimising monetisation UX flows and pricing. Experiment with trial lengths, CRM, subscription tiers, discounts and upsells

Product Led Growth

How do you build in product-led growth into your product?
1) Try-before-you-buy PLG: Lowering the barrier to entry via a free trial or freemium model (access certain features or a set amount of content/features)
2) Reward-based PLG: Rewarding users for engagement, retention or referrals (increasing acquisition or retention loops). Think referral programs, retention CRM etc.
3) Cost-based PLG: Segmenting monetisation tiers to cater to different users (allowing a broader audience to access different feature sets and generating revenue that you can reinvest back into your marketing budget)
4) Virality: The thing everyone wants, but no one has (unless you’ve built it into the core of your product)

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Member since May 2023